18 ways to increase the number of sales calls from potential customers

In our incredibly fast-paced world, everyone wants fast results.

When it comes to sales, the phone is the most powerful tool that allows an instant and direct communication method to secure that customer.

It is thus increasingly important that companies need to make the first step in increasing the number of sales calls to get the opportunity to create convincing and lasting relationships with their potential customers.

1. Ensure your phone number is prominent on your website

On many websites, the contact information is buried deep resulting in a lack of calls. What we can take away from this is that placement is key. If you are struggling to receive more sales calls, the most fundamental step is to ensure that your phone number is clearly visible at the top of the website for your web visitors to easily notice. Web visitors will not need to search through your website with this easy step.

Credit: Rick’s Heating & Cooling

2. Place your number on Google Business

Why waste a good opportunity? You and your company should attract new customers with your free Google listing. Bring in customers by sharing helpful information such as placing your number. Remember, the first step is always to raise awareness about your business.

3. Insert a call extension in your Google AdWords Campaign

Ads with call extensions have an 8% higher click-through rate. With the varied options in Adword Campaigns, you are able to simplify the process for your company to contact you through the advertisement. Find out more here.

4. Run a Google Call-Only Campaign

70% of mobile searchers call a business directly from search results. With a call-only campaign, you are striving to get more calls instead of clicks to your website. You can also set your ads to when your business is taking calls to ensure that you won’t miss leads.

5. Create a hyperlink for your website phone number

You want to make it as convenient as possible for your web visitors. With this, it reduces the additional step for web visitors to type in your number by allowing your web visitors to easily call you with a click of a button.

Credit: C&S Lines

6. Ensure that your number is on all your Social Media

Around 2.6 billion people use Social Media. If your business has yet to start your own page on social media such as Facebook and Linkedin, it is time to start now. To increase awareness of your number, do input in your number.

Credit: Kimage Group

7. Put your phone number on a banner

Place a phone number on your promotion banner on ads to increase the reach of your number to potentially increase the number of sales calls.

Source: iocdigitalmarketing.com

8. Ensure that your email signatures have the company’s phone number

To increase the number of calls, add in your personal or company’s phone number when sending emails. This may convince your potential customers to call you directly instead.

9. Optimise Ad Targeting

Optimise your Ads when they matter. The last thing you want to do is to pay for ads that do not reach the right audience. Use the location and time setting to your advantage making sure that your call-only campaign runs during office hours.

10. Get a more memorable number

Do you know your favourite delivery service phone number? If you do, they probably have an easily memorisable number. To increase memory retrieval of your number, get a catchy number that can be part of your brand identity and make your advert stand out.

11. Display your phone number during Post Conversion

Post Conversion refers to using the momentum of one conversion to drive a secondary conversion request. When someone submits an enquiry on your page they are already interested in learning more about your company, do send an auto-generated message to persuade them to call instead, if the request is urgent. This is essential as customers have a tendency to engage the first company that responds.

Once awareness is achieved, the next step would be Attraction.

12. Scheduling Calls after hours

Most people usually search for companies after work, unfortunately, that means that your company may be closed making it harder to receive calls. During after office hours, companies should still attempt to capture leads. A solution like Novocall allows this by allowing web visitors to schedule a call the next day instead.

Credit: Novocall

13. Tempting Call-to-Action button

When the Call-to-Action button glows and pulses, your web visitor’s attention will gravitate to the button attracting them to notice and press it. Make your Call-to-Action button as attractive as possible for potential clients to notice.

14. Widget pop-up Triggers

At Novocall, we use a pop-up trigger to promote proactive lead generation. Companies should use widget triggers to persuade potential customers to call the company if they are deemed interested or when they are about to leave the page.

15. Offer an incentive to call now

To compete against your competitors, why not give some incentives to your web visitors? A strong call to action buttons, flash sales are even limited promo codes are great incentives to consider.

16. Social Proof your Website

Social Proofing is a phenomenon where people assume the action of others in an attempt to reflect correct behaviour in a situation. Social Proof your website with quality testimonials to instill customer confidence using stories that deeply connect with your web visitors.

17. Display a clear Value Proposition on your landing page

With a plethora of competitors presenting similar products and services, your value proposition should be clear and concise so that potential customer will choose to call you. This can be done by showing how you are better than your customers with what makes your company unique.

Credit: WeWork

18. A/B Test to find out what works for you

Try experimenting and comparing between many different variations to find out what works for you. By displaying two variations and employing some of the solutions here, you can clearly see what attracts more interaction and conversion from your customers.

Ultimately, do constantly measure and optimise your solution to see what works best for you and your company. Hopefully, with these 18 tips, you will receive higher sales and conversion rates.

Written by

JJ Huang

JJ is the Co-Founder of Novocall. When he’s not busy building the Novocall brand, he spends his time watching crime shows and documentaries.

Written by

JJ Huang

JJ is the Co-Founder of Novocall. When he’s not busy building the Novocall brand, he spends his time watching crime shows and documentaries.

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