22 June 2020

The full, unbiased analysis of call-back software today – A comparison of 22 different features

We conducted thorough research on different call-back software to produce a competitive analysis of their prices and functions.

You are reading the Business Development, Services and Marketing (BDSM) Blog. Named to reflect the punishing amount of discipline required to master the core tenets of the industries we service, we blog about current affairs, industry tips, tech developments and more.

Written by

Nigel Seah

Digital Marketer

Customer journeys for businesses without call-back solutions often end prematurely.

Leads arrive at your website, develop interest, fill up an online form, but have to wait 24-48 hours before a response. Leads get impatient, lose interest, and turn to competitors who can address queries faster. To put things into perspective, today’s online conversion rate is only 2.63%.

As you might be aware, there are several advantages of using call-back software. In case you need a quick recap, here’s a brief rundown of how a call-back system is beneficial for your business. It has been shown that call-back solutions can increase your conversion rates, by a lot.

Which call-back system do you pick? Let’s take a look!

What call-back solutions are out there and how they stack up?

There are just a small handful of call-back technology providers in the industry. Each provides distinct features that build on the call-back technology. Here are two comparison tables comparing the functions and prices of each software.

Comparing functions

	CloudTalk	Callback Tracker	CallPage	Novocall
API
Auto Dialler
Automated Call Distribution
Calendar Integrations (Google + Outlook)
Call Recording
Callback Scheduling
CRM Integration
Call Tracking
Contact List Management
Customizable Brand Visuals
Customizable Widget Trigger Action
Engagement Analytics
Integrated with multiple initial customer touchpoints
Lead Capture
Lead Distribution
Real-Time Data Tracking
Visual Analytics
Widget embedded onto website
No. of Countries supported	12	2	15	48
No. of Language available	7	14	10	14
Capterra Ratings	4.6	5	4.3	4.8

Comparing Prices

Plan	Maximum no. of calls	Price
		CloudTalk	Callback Tracker	CallPage	Novocall
Basic	40	$15	$149 (200 mins)	$29	$39
Most Popular	150	$20	$285 (400 mins)	$119	$119
Business	350	$35	$495 (700 mins)	$284	$279

Which call-back service provider should you pick?

It really boils down to what you need. If all you need is the basic automated call-back function, then CloudTalk will likely be sufficient.

For more comprehensive or even enterprise-grade solutions, you’ll need Novocall or CallPage. These are the industry-leading solutions in the market, and their feature sets reflect this. If you conduct business on a global scale, then Novocall would make more sense – it supports more countries and languages.

We hope this evaluation has been useful for you! Check out our other resources to or case studies to explore how call-back technologies have helped companies in their pursuit of tighter customer funnels.