18 July 2020

Call Tracking Competitors Showdown: CallTrackingMetrics VS CallRail VS DialogTech

We examine the features and prices of three different call tracking competitors to help you make a more informed purchase decision.


You are reading the Business Development, Services and Marketing (BDSM) Blog. Named to reflect the punishing amount of discipline required to master the core tenets of the industries we service, we blog about current affairs, industry tips, tech developments and more.

  Written by

  Nigel Seah

 Digital Marketer

Up to 80% of your conversions would be lost if you’re not tracking your calls.

It used to be almost impossible to attribute your inbound calls to a specific marketing campaign. Call tracking software was invented specifically to address this business need.

As you might know, call tracking tools have many benefits. Check out our ultimate guide to call tracking software to get a comprehensive understanding of its features, benefits, and commonly used metrics.

That said, let’s take a look at 3 call tracking competitors and see how they stack up.


How do CallTrackingMetrics, CallRail and DialogTech compare?

As with other tech solutions, an initial glance general isn’t sufficient to discern one call tracking software from another. After all, they have the same basic functions.

But fret not, we’re here to help.

While the 3 call tracking competitors appear similar, the devil is in the details. Here is a comprehensive list of features each software has and their costs.



DialogTech Tracker
Offline Call Tracking
Online Call Tracking
Form Lead Tracking
Keyword-Level Attribution
Multi-Touch Attribution
Call Recording
Call Transcription
Transcription Filtering
Call Routing
CRM tools integratedHubspot, Zoho CRM, Salesforce, Microsoft DynamicsHubspot, Salesforce, ZapierSalesforce, Microsoft Dynamics
Post-call Agent Surveys
Mobile App
Spam Blocking
Two-factor Authentication
AI Analysis


DialogTech Tracker


Which of the call tracking competitors is best for you?

It really depends on what you need. If you are making purchase decisions with a limited budget, the most cost-effective might be the better option. If you are looking for a highly customizable plan, perhaps DialogTech is the call tracking software for you.

Maybe none of these options are for you. If you need a comprehensive call management software that have call tracking capabilities and more.

For example, Novocall Conversations is a call automation software that streamlines communication between the sales rep and the lead by eliminating the need for back-and-forth email to schedule calls. It comes with a myriad of call-related features such as call automation, call tracking, and call analytics.

We hope this evaluation has been useful to you! Check out our other resources to or case studies to explore how call technology has helped companies achieve better results.


While you're here..

Novocall helps companies automate calls from inbound leads, and track calls from marketing campaigns, improving sales conversion rates.

See how Novocall can help your inbound sales funnel.

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