30 June 2020

We’ve tried 5 CallPage alternatives (here’s our feedback)

2 July 2020

Best practices for setting up and using click to call software for your business

We analyze the unique features that five CallPage software alternatives possess to help you make a more informed decision.


You are reading the Business Development, Services and Marketing (BDSM) Blog. Named to reflect the punishing amount of discipline required to master the core tenets of the industries we service, we blog about current affairs, industry tips, tech developments and more.

   Written by

   Faye Chong

   Content Marketer

With so many solutions out there providing the same basic functions, choosing the best can be tough.

Trust us, we know.

When it comes to call-back systems, CallPage is one that you might have already come across in your search for a solution. We did an analysis of its functions in an earlier article for your convenience. But what other call-back software are out there?

We took the liberty to try out five other CallPage-like software and came up with an analysis to help you make a more informed decision. In this article, we dive into the unique features that each software possesses and discuss the use cases they’re suited for.

By the end of this article, you’ll have a greater understanding of its competitors and which one you should use. The five CallPage competitors are:

  • Aircall
  • Closer
  • CloudTalk
  • Limecall
  • Novocall

Brief recap of CallPage’s features

First, let’s do a quick recap of what CallPage gets right.

Benefits of CallPage

1. Pre-qualification

CallPage integrates a pre-qualification system into its widget that assesses its site visitors’ interest in their product. This filters out unqualified leads.

2. Customizable widget settings

CallPage allows you to fully customize widget settings – from text personalization to even adding sound effects. The extensive personalization allows you to create an eye-catching pop-up that matches your brand elements.

3. Large integrations

CallPage offers several integrations with its software- such as Hubspot, Pipedrive, and Zapier. Their integration with Zapier allows you to further integrate CallPage with over 100 different tools.

With many integration options to choose from, this allows your business to reach out to serve a larger pool of potential clients who use different types of software.

These strengths show that CallPage is a great product. That being said, CallPage might not necessarily be the best fit for your business, and here’s why.

Disadvantages of CallPage

1. Limited countries available

CallPage mainly supports European countries, with the exception of the USA and a few Asian countries. This reduces their capacity to service clients in many other markets.

2. Does not integrate multiple customer touchpoints

CallPage only offers call-backs from your website visitors, excluding several other customer touchpoints such as Facebook. This can limit the ability to reach out to leads on various platforms and might increase the chances of missing out on a potential customer.

3. Non-intuitive UX

CallPage might not be the best fit for companies that do not have tech-savvy employees as the user experience proves to be a challenge for some. Here’s what some people have to say about CallPage’s interface:


With several different functionalities and settings that can be changed, the widget’s dashboard isn’t the most user-friendly and intuitive.

Based on the points mentioned, CallPage might not be the best possible solution for you. Let’s dive right in and take a look at the top CallPage competitors and what they have to offer.


Aircall – Better insights into customer calls

Aircall is a cloud-based phone system that automates customer support and sales processes by improving communication with customers.

Aircall is integrated with 7 different transcription software such as Chorus.ai and Gong. In general, transcription software records and analyzes conversations with customers to allow you to obtain valuable insights.

    Some of the integrated transcription software allows users to ‘coach’ their sales teams. For instance, Wingman allows its users to leave notes on lead or customer profiles after looking at transcribed conversations. Sales reps can read it to improve their customer service.


    Wingman’s ‘coaching’ function in which notes can be left to help guide sales reps.

    What this means is that whether or not you simply want transcription analyses or more advanced features like coaching notes, Aircall is able to provide a personalized transcription service based on your specific business needs.

    Some other Aircall features:

    • Call conferencing feature allows multiple callers in one call
    • Call commenting and assignment lets teammates leave comments when assigning the call to the next person
    • Pause-resume recording lets agents block out sensitive customer information by pausing the recording 


    Closer – Boost engagement with HD video calls

    Closer is a conversational sales platform that connects customers with businesses through High Definition (HD) audio and video calls and texts.

    Unlike other call-back solutions that are integrated with video conferencing apps like Zoom, Closer allows you to instantly connect with your customers through HD video calls through your website.



    The use of HD videos and audio make calls more interpersonal and can improve customer engagement. This feature is especially helpful during sales calls as you can make your lead or customer feel more comfortable in a face-to-face conversation.

    Closer’s video call feature also allows you to conduct presentations through screen sharing.

    Some other Closer features:

    • Unlimited file uploads allow you to share and receive documents and photos
    • Cross-device continuity creates a seamless experience by easily switching the conversation between desktop and mobile
    • Call scheduling to speak with prospects at a later time
    • Integrated with Google Calendar to keep track of your schedule and avoid double-booking


    CloudTalk – Make your customers feel special with priority calls

    CloudTalk is a cloud-based call center software built to support both inbound and outbound calls.

    CloudTalk’s unique VIP queue feature gives businesses the freedom to prioritize customers who matter the most to them. These include those who spend the most on your product or service. This VIP queue feature lets you connect valuable customers to representatives quickly, and routes them to the best agents.

    Some other CloudTalk features:

    • Automated call distribution routes customers to qualified agents
    • Call conferencing feature to host meetings all on one platform
    • Call tagging allows you to categorize calls
    • Available in different languages with multi-language phone feature


    LimeCall – Increase your customers’ sense of privacy

    LimeCall’s web call feature is one that stood out to us.

    Most call-back software require the customer to first key in their phone numbers before receiving a call-back. But with LimeCall’s web call-back, customers can simply connect with your representatives via your web browser without the need to do so.



    While current data protection regulations and systems have improved over the years, they still aren’t able to fully prevent phone numbers from being stolen. LimeCall’s web call function can give their leads and customers an added sense of security when scheduling a call with you.

    Some other LimeCall features:

    • 24/7 customer support to assist prospects
    • In-built customer relationship management (CRM) system to keep track of call history and recordings on one platform
    • Customizable two-way SMS allows you to send and receive SMS from customers
    • Pre-qualification system to filter qualified customers
    • Enables your business to have multiple phone numbers


    Novocall Conversations – Cast a wider net to reach out to more leads

    Novocall Conversations is built for businesses that sell higher-value products and have a sales team to convert inbound leads. We help with increasing engagement and reducing lead response time.

    A key feature of Novocall is that it provides call-back automation on multiple customer touchpoints. In other words, you can capture leads from touchpoints other than your website. This includes social media platforms like Facebook. Novocall is integrated with Facebook lead forms that appear on your users’ Facebook ads.

    Some other Novocall features:

    • Automatic call distribution allows calls to be routed to the most qualified representatives
    • Syncs with Google and Outlook calendar lets you keep track of your schedules
    • Integrated with messaging applications such as WhatsApp and Line
    • Supported in 42 countries and with multiple languages available
    • Integrated with transcription software to analyze customer conversations
    • Customizable smart triggers to create tailored customer experiences


    So, which of these CallPage competitors is best for you?

    It’s safe to say each and every software has different functionalities and features to cater to various business needs.

    Here’s a table to show a quick overview of each product:


    Automatic call distribution

    Calendar integration

    Call conferencing
    Call scheduling
    Cross-device continuity
    Customizable smart triggers
    Multiple messaging applications in widget
    No. of languages
    Multiple AI
    HD video
    calls and
    presentation mode
    VIP queues
    call-back widget
    Multiple initial customer
    Indicative pricing
    From $0



    We hope this guide has helped you understand the key features the top CallPage competitors have to offer. Now you should have a better idea of which is right for your company.

    If you’re still on the fence and need help deciding what features are important to your business, this in-depth comparison of 22 functions (non-exhaustive) of call-back solutions might be able to help you with that.

    At the end of the day, it all comes down to what your business needs and what its goals are. There is no perfect solution – just a better fit.


    You are reading the Business Development, Services and Marketing (BDSM) Blog. Named to reflect the punishing amount of discipline required to master the core tenets of the industries we service, we blog about current affairs, industry tips, tech developments and more.

         Written by

        Faye Chong

         Content Marketer

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