24 July 2020

We’ve tried 5 CallTrackingMetrics alternatives (here’s our feedback)

We examine the unique features of 5 different CallTrackingMetrics competitors to help you make a more informed purchase decision.


You are reading the Business Development, Services and Marketing (BDSM) Blog. Named to reflect the punishing amount of discipline required to master the core tenets of the industries we service, we blog about current affairs, industry tips, tech developments and more.

  Written by

  Nigel Seah

  Digital Marketer

Not tracking your calls and attributing them to your marketing campaign can cost you 80% of your conversions. That’s why call tracking software like CallTrackingMetrics was invented.

So that you can attribute your calls to specific marketing campaigns in order to identify the right ones to optimize.

In doing your research for your ideal call tracking system, you probably would have already come across the several benefits of tracking your calls. But just to recap, here is our ultimate guide to call tracking.

But we know that there are many similar software offerings the same functions too.

As with many types of tech solutions, many competitor brands share the same basic functions. Despite some having a few unique features, choosing the one most suited for your company is by no means an easy feat.

We took the time to try out five other CallTrackingMetrics alternatives and analyze their features.
By the end of this article, you’ll have a greater understanding of CallTrackingMetrics’ competitors and which one can best address your specific business problem. The five Calltrackingmetrics competitors are:

  • CallHippo
  • CallRail
  • ResponseTap
  • Ringba
  • Novocall Conversations

Brief recap of CallTrackingMetrics features

First, let’s do a quick review of what CallTrackingMetrics does right.

1. Attribute multiple forms of communication to your campaigns

Its FormReactor feature collects information via lead forms and attributes them to the source.

Within one platform you can attribute several types of customer conversations ranging from calls, text messages, live chats, and lead form submissions.

2. Highly customizable features

CallTrackingMetrics allows you to customize several of its features. These include customizing the number and types of tracking sources (e.g. Online vs Offline campaigns and which types).

As different businesses have different needs, having a highly customizable software allows them to personalize their software to suit their specific needs.

3. Keyword Spotting

Keyword Spotting allows users to set rules that tell the software to detect specific keywords and take specific actions based on the keywords it identified.

For example, if a caller mentions the phrase “wrong number”, the call will not be logged and records will automatically be deleted from the software.

The feature can also be used to detect trends. For example, if several callers mention certain keywords or keyphrases, this might provide you with insights into a potentially growing interest in a particular subject. You can then set a rule telling the software to tag these calls.

This feature helps users save time by eliminating the need to review the recorded audios all over again to identify certain insights before taking action.


Database showing information on spotted keywords. Source: CallTrackingMetrics


These show that CallTrackingMetrics gets its basics right. That being said, CallTrackingMetrics might not necessarily be the best fit for your business, and here’s why.

1. Not so easy to setup

Businesses that are not familiar with the software, CRM integration, and softphone will rely on CallTrackingMetrics’ technician to set up. The main reason is that the interface is not intuitive enough.


2. Affordable but not necessarily cost-effective

The prices of CallTrackingMetrics’ different plans generally look cheaper at first glance, but you might want to look closer.

They charge additional monthly fees for certain features like transcriptions with keyword spotting, spam protection, and call recording encryptions outside their basic monthly fees.

3. Inefficient reporting tools

Despite their unrestricted access, their reporting tools might not be the best option for businesses that need to track multiple campaign attribution. Users have to add the filters to sort out important information each time they access the reporting dashboard. It definitely will cost a lot of time.

Based on the points mentioned, CallTrackingMetrics might not be the best possible solution for you. Let’s dive right in and take a look at the top CallTrackingMetrics competitors and what they have to offer.

CallHippo – Ensure better clarity during your conversations

 CallHippo is an on-demand Voice-over-Internet Protocol (VoIP) service provider. Apart from the usual call tracking capabilities, it also allows businesses to set up virtual call centers from anywhere in the world. Their software has features that ensure smooth connectivity to facilitate seamless communication between users and their customers.

This CallTrackingMetrics alternative has the unique Smart Switch feature. This allows you to switch between phone networks before making calls to avoid poor connections.

Toggle between phone networks using Smart Switch. Source: CallHippo

The quality of phone signals differs in different parts of the world. As a platform that specializes in helping businesses build call centers in different countries, it is important to help them to provide clearer calls with their customers.

Few other CallHipo features:

  • Forward calls to your alternative numbers with Smart Call Forwarding
  • Quickly make decisions with your team with Call Conferencing, anywhere and anytime
  • Greets your customer professionally with a Voicemail greeting when your team is busy
  • Dials all your leads automatically with Power Dialer


CallRail – Get an overview of the entire customer journey

CallRail is a call tracking and analytics software that provides in-depth insights into your inbound calls. It identifies online and offline campaigns, websites, and keywords that drive phone conversations. This allows you to attribute calls to its source and understand how your customers interact with your business.

This CallTrackingMetrics alternative has a unique feature called visitor timeline. It shows users every interaction a site visitor makes with their websites. This includes the page where the visitor first enters your site, landing page, and the web page that drove the call.

Timeline showing how a visitor interacts with your website. Source: CallRail

This reveals the customers’ intent and gives you insight into what your customers are looking for and how they found it. Essentially, it helps you identify the web pages that deliver a higher call volume.

Other CallRail features:

  • Spot trends and opportunities using conversational intelligence
  • Detailed marketing analytics to help users identify the best performing channels
  • ‘Usage by Number’ Report that shows users which tracking numbers are performing and which are not.


ResponseTap – Generate customizable attribution reports based on business goals

ResponseTap is an intelligent call tracking software that helps businesses and call centers attribute their calls to specific marketing campaigns. tracking their marketing attributions.

Call tracking software typically generates data reports that help businesses identify the best performing marketing campaign in order to optimize their marketing efforts. However, ResponseTap allows users to generate reports based on different metrics.

The CallTrackingMetrics competitor has the Smart Match feature that generates call revenue reports. This gives users insights into which campaign is driving the most revenue.


Preview of ResponseTap’s call revenue report. Source: ResponseTap

Other ResponseTap features:

  • Monitor all of your data through the dashboard and simply connect them to Google Analytics
  • You have unlimited access to your call data with its Lifetime access
  • Split the call recording between your leads and agent. Listen to identified patterns or keywords
  • Prepare your agent with conversation topics suggestion based on your leads’ website journey


Ringba – Gain detailed customer profiles

Ringba is a CallTrackingMetrics alternative meant for enterprises. It is an inbound call tracking and analytics platform designed for marketers.

Their Instant Caller Profile can provide the user with highly detailed customer profiles. Users can obtain information such as the caller’s hobbies, lifestyle habits, and their purchasing power. Ringba utilizes this data to conduct predictive routing and connect businesses to leads with the highest purchase probability.


Types of customer information Ringba can obtain. Source: Ringba

Another Ringba features:

  • Connect your business with the right prospects by buying it using Real-time Call Ping Tree
  • Display your brand with customizable interface and domain with its White Label features
  • Build accurate call routing system based on keywords, location, or availability with IVR automated routing


Novocall Conversations – The integrated call management software (call tracking and more)

Novocall Conversations is an integrated call management software designed to streamline communication between businesses and their leads and customers to increase conversion.

This CallTrackingMetrics competitor primarily functions as a call-back widget embedded onto users’ websites. Leads can schedule an automated call-back with the company by selecting an available timeslot based on the sales reps’ schedules. This helps eliminate the need to use endless back-and-forth emails to decide on a meeting time.

Typical call tracking software generates a unique number for each ad that directs a lead to your site before calling you. However, those software are not able to tell you which webpage the leads are on before calling you. Novocall Conversations comes with a website lead source feature that tells you which of your webpages drives the most calls.


A report showing information about your marketing attribution. Source: Novocall

Couple this with the typical call tracking features and you get a powerful inbound call attribution tool.

Other Novocall Conversations features:

  • Comprehensive dashboard that provides information on measured call metrics such as the number of missed calls and number of successful calls
  • Integration with Google and Outlook calendars
  • Integrated with lead forms on Facebook ads, allowing users to cast a wider net to reach out to a larger number of people
  • Organize your team into departments based on your sales reps’ specialization (language and location). This is useful if your service is available globally.
  • Supports 42 countries with 14 languages available


Which of these Calltrackingmetrics competitors is best for you?

Let’s be fair, each software has its own specialties and features to match your business needs.

Here’s a quick overview of each product:

Novocall Conversations
Call Tracking
Call Routing
Calendar Integration
Call Recording
Call Scheduling
Click to Call Widget
Keyword-level Attribution
Multi-touch Attribution
Form Tracking
Widget triggers
Post-call follow-up
SIP Integration


We hope this guide has been helpful in providing you with deeper insights into the various features of the different CallTrackingMetrics alternatives. 

If you still need more time before deciding on the ideal software for your business, fret not! We have more resources to help you make an informed decision.

You can read another comparative analysis we did on other CallTrackingMetrics alternatives. 


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