Content marketing trends to look out for in 2020

Jan 20, 2020

What are content marketing trends we are to look out for in 2020?

As we begin a new year, we should understand that the aspect of content marketing is the future of every online business. We can not overestimate the importance of content marketing. It is a trend that evolves with time.

What may seem quite viable in years past may grow obsolete in the near future. Content Marketing has metamorphosed from the use of conventional means such as newspaper ads and billboards to more advanced digital marketing strategies.

Both small and multinational companies have come to embrace the concept of content marketing as a tool that can ensure and sustain the growth of their business.

The dynamic trend of content marketing is one that is highly competitive and business owners must ensure that they follow the trend if they are to remain relevant in a constantly changing business environment.

As we begin the new year 2020, what should be your expectations about this ever-evolving business niche and what are those new trends we are to look out for in 2020? Let’s have a look.

Artificial Intelligence

Artificial Intelligence has redefined audience interaction on the internet. It has also repositioned various content marketing strategies.

Many people have viewed artificial intelligence as an unrealistic technology used only in sci-fi movies. But the truth is that artificial intelligence is a realistic strategy that can be used to enhance and improve the business of content marketing.

 Artificial Intelligence has redefined audience interaction on the internet. It has also repositioned various content marketing strategies. It is predicted that beginning from 2020, down to the nearest future, artificial intelligence will further penetrate the marketing environment.

AI has become one key tool in helping marketers assess their audience, create content and bolster their content marketing strategies

Content creation and marketing will be designed with the concept of artificial intelligence to create high-quality content that will meet the demands of the audience.

Artificial Intelligence creates more insightful and engaging content leading to higher performance. Artificial Intelligence also helps to provide a seamless content creation process.

The application of artificial intelligence in the content market does not in any way undermine the role played by humans in that aspect. Rather artificial intelligence creates a synergy between human inputs and artificial intelligence.

Dynamic Search Engine Optimisation(SEO)

Search engine algorithms are evolving at a fast pace. Google carries out a monthly alteration on its search engine algorithm.

The concept of search engine optimisation is one that is expected to change in 2020 and many years to come. Search engine algorithms are evolving at a fast pace. Google carries out a monthly alteration on its search engine algorithm.

The tech giant even carryout more frequent algorithm alterations than the standard monthly algorithm change. Different Social media platforms are also using the concept of search engines to connect their users to different groups, photos, pages, videos, and other search queries.

Your content marketing strategy performance may be positively or negatively affected by how updated you are on search engine optimisation developments. It is therefore critical to create engaging content will rank high in search engines and also meet the need of your audience.

As year’s roll by, the different search engine optimisation strategies we have come to appreciate as an effective content marketing trend may become outdated. We need to keep up with the dynamics of search engine optimisation. There may be a need to restructure old content so that they can be recognised by search engines updated algorithms.

Visual immersion and content length

There have been arguments between content creators and psychologists about the appropriate length of content that makes a lasting impression in the minds of the audience.

The length of your content may have a huge impact on how your brand is perceived or patronised.

Some industry experts have suggested short and precise contents while some schools of thought favour long and catchy content. There have been arguments between content creators and psychologists about the appropriate length of content that makes a lasting impression in the minds of the audience.

With the advancement in technology, content consumers have more access to information than ever before. But the way information is presented will have a long-standing effect on the impact of such information to the end-user.

There are several ways of presenting information to increase the impression on your audience. The use of podcasts, white pages, infographics, blogs, eBooks, etc, are various media through which quality content can be disseminated. These information media can incorporate multiple content types.

As we begin in 2020, you should understand that trends in content marketing will redefine the way information is communicated to your audience.

In the nearest future, short-form content may become even briefer while long content may be much longer than your average white pages or eBook.

Improvement in content marketing technologies

Having access to the right data plays a significant role in creating excellent audience engagement and is a highly effective marketing strategy.

Apart from being able to reach a wider audience within a short possible time, content marketing also provides an avenue for information gathering.

Having access to the right data plays a significant role in creating excellent audience engagement and is a highly effective marketing strategy. More money is expected to be spent by content marketers on advanced technologies that can strengthen their promotional efforts.

There may also be a budget increase B2B marketing to create new technologies that will improve the interaction between content creators and the audience.

 Video Live-Streaming

The use of video content is becoming more popular amongst content consumers from different facets of life

The use of video content is becoming more popular amongst content consumers from different facets of life. Video live streaming is like a wave that has taken the world by storm.

Businesses are using this tool to reach out to a large audience while creating a lasting impression on their minds. There are reports that over 55% of social media and other internet users stream videos online in a day.

There are over 8 billion daily video views on Facebook daily. Using social media videos as a tool for content marketing is said to have about 1200% more user engagement than image and text-based content together.

Producing and publishing videos on social media is cheaper than other traditional means of video advertising. With your phone camera, you may still be able to carry out quality video recordings.

You can also make use of the webcam on your laptop for live recording and publish it to different social media platforms. This is a trend that content marketers may want to consider investing in because of its high engagement and massive coverage.

Hosting live streams and uploading videos provides an easier means of articulating several topics, walkthroughs and proof of concept. You can embed videos on website updates and blog posts. In the nearest future the use of videos will become more relevant so why not start recording.

The habit of browsing with mobile technology

Mobile phone users can view virtually everything on the internet at any given time.

Virtually everyone has a mobile phone. More people make use of their phone daily than their laptop or desktop computer.

The digital and internet world is graduating towards accommodating the use of mobile technology for surfing the net, recording and streaming live videos, booking a flight, searching for restaurants, hotel reservations, etc.

There are more mobile internet users across the world than those who surf the net with desktop or laptop computers.

Tailoring your content for mobile users will be one of the key content marketing trends for you to adopt.

 Mobile devices are more portable and the hardware located within the mobile device is designed with low-end computers. Mobile phone users can view virtually everything on the internet at any given time.

The use of mobile phone content consumers is expected to rise in the near future. It was reported that about 57% of internet users accessed the internet from their mobile phones. This number is expected to rise astronomically in 2020 as the cost of mobile phone data is declining.

Many software and app developers are designing their software to be compatible with different mobile phone operating software. Most web developers and programmers are also creating websites with a mobile-friendly version.

Mobile technology is becoming more sophisticated with more apps that can be used to carry out almost all functions that can be performed with a laptop or desktop computer.

Mobile phones have addictive tendencies that make it almost impossible for mobile phone users to turn off their mobile devices. With an upsurge in mobile phone users and high mobile technology advancement, your content is more likely to have wider coverage and more user engagement.

In whatever media you choose to share your content, be sure to make use of mobile technology like phones and tablets. it is a viable tool for effective content marketing especially in this new year 2020.

Mobile technology plays a significant role in the aspect of blog and website content. Almost all social media giants like Facebook, YouTube, Instagram, Twitter, etc have mobile apps that compatible with almost all mobile phone operating systems. It is in your best interest to tailor your content towards the use of mobile technology because this is a platform not just for today’s content marketers but also for the future of content marketing in general.

Conversion-oriented at content marketing

Proper content marketing is giving valuable information to people before they take action to buy anything

Proper content marketing is giving valuable information to people before they take action to buy anything. Prospect customers will be happy, feel more valued, and understood. 42% of B2B marketers report that their content marketing efforts were impactful and deserve to do on the next digital strategy.

the stats of content marketing effectivity

Source: neilpatel.com

The number of content marketing effectivity comes from conversion-oriented. Its time to discuss on the effectivity. This technique took time and focuses on resources. Mostly needed time to research, create in-depth and attractive content, and present a clear click to call, an example.

Why do we need a sales conversion? Content marketing did not give prospects only; it will drive leads and increase sales. Sales conversion strategy helps a business to turn “lookers” into paying customers.

In the conversion scenario, visitors see content, do a few clicks, and they will stumble into a landing page where they want to get something needed. This step is how a specified lead conversion path works, and a business needs to know how to pave the way for leads to follow. Novocall did at it with fully well. Their click to call widget will generate more sales calls from web visitors and helps the sales team gets qualified leads. In short, convert web traffic into paying customers.

Concluding content marketing trends

Content marketing has evolved beyond the use of conventional and traditional content marketing strategies

We have seen that content marketing is a dynamic trend that changes with time technological advancements. What may seem to work in a couple of years ago may not be effective in today’s content marketing world.

We have been able to establish that using video content promotes more audience engagement and creates a more lasting impression in the minds of your customers. We have also seen that using mobile technology can help you reach far more audience than other platforms because of the high rate of mobile phone users.

Do not limit yourself as a content marketer. Content marketing has evolved beyond the use of conventional and traditional content marketing strategies. The world is moving and you too as a content writer should be prepared to move along with it.
gives us the ability to view anything on the internet at any time.

This trend shows no signs of slowing down either. In 2016, 57% of internet users accessed it with a mobile phone. In 2017, 63% of internet users accessed it with their mobile device. These numbers will only continue to grow as mobile technology becomes endowed with even better hardware and software. And I am not even going to dive into the addictive properties phones possess which makes turning the device off almost impossible.

Your content has no room to lag behind the upsurge in mobile technology. However you choose to deliver your content, it needs to be accessible and tailored for mobile technology such as tablets and phones.

The main mediums for content delivery where mobile accessibility will play a huge part are blogs and websites. Unlike social media platforms such as Facebook, YouTube, Twitter, etc, that have dedicated apps for easy mobile access, websites and blogs rely on your own development to optimise for mobile user experience.

The ball is in your court. In this regard, it’s up to you to cater to the content you create for the mobile consumer. If you haven’t already, be sure to go over your blog and website to see if the pages perform well on mobile phones and tablets.

Wendy Gooseberry

Copywriter at Whatagraph.

Wendy is a copywriter at Whatagraph with over 5 years of marketing experience. She has a strong understanding of content development techniques and continues to hone those skills every day.

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