The businesses will generate 55% more leads than without a blog. This technique helps the company getting attention from 58.8% of the worldwide internet user. But without inbound marketing, your customers will be lost.
Inbound Marketing has become the most ultimate marketing strategy for marketers. As a kick-starter to level up your business growth, here are things you need to know about inbound marketing.
Inbound Marketing is a marketing methodology that focuses on how to draw both customers and potential customers. It needs digital tools such as Search Engine Optimization (SEO), social media marketing, … read more.
“We saw an increase of +55% from Novocall’s callback software conversions. Some of them were pleasantly surprised to get connected so quickly!”
What is Inbound Marketing?
Inbound Marketing is a marketing methodology that focuses on how to draw both customers and potential customers. It needs digital tools such as Search Engine Optimization (SEO), social media marketing, and email marketing.
The marketers utilize digital platforms to draw the customers in; it focuses on creating attractive, interactive, and educative content for the audience.
About effectivity, inbound marketing costs 62% less per lead than outbound marketing, undoubtedly with a better impact to both sides – the company and its customers. But the result of these strategies is incredible.
Let’s see the examples. Inbound marketing helps Blackline Safety to get so many leads. For this company, they got:
- Increase of website traffic by 164%
- Decrease of cost per conversion by 2,047%
- Conversions increased by 1,522% in 6 months
The impressive result did not get by Blackline Safety only. iOFFICE grab so many qualified buyers because of their content strategy. As you knew before, content marketing is a part of inbound marketing.
So, what happened for iOFFICE? They had the success to increase in key metrics:
- Grown website leads by almost 50%
- Increased marketing-to-sales qualified leads by83%
- Increased new customer acquisition by 66%
How to make business being as like as the Blackline Safety and iOFFICE? Follow the all about Inbound marketing consist of:
How inbound marketing works?
This guidance will help you to understand how inbound marketing does for your business and improving the result of inbound marketing strategies based on your business need.
Let’s imagine you want to but Tesla. What do you want to know about that in the first meet?
Sure, you need to understand Tesla’s does. What’s the special inside? What different between Tesla and your car? The answer is, Tesla used the new technology inside, you supposed to learn and understand. Read more.
The element of Inbound marketing
To be successful, pay attention to part by part in Inbound marketing. That’s not instant tricky in marketing. You need to follow the flow. Understand the element is the most important thing you do.
Based on the Tesla case before, this chapter as like as you know the Tesla features. How to open and lock the door, start the engine, turn on the lamp, etc.
The example of inbound marketing
Practice makes perfect, and then experience is the best teacher in the world. But you don’t need to make a mistake. Learn from others cause you to have many times to do others.
If you’ve to understand all about Tesla, what will you do to the next? Of course, open the browser and type “Tesla Review.” Maybe you found the video, article, photos, and other content. It’s a way to ensure your self to buy Tesla.
Inbound marketing tools
Help to make inbound strategies work easier. After the theory is completely understood, then make it happen. These are pretty much, and there are new tools every day. You need to make sure what do you target.
Where’s the best store to buy Tesla? Offline store or online store? Cash or Credit card? Yeah, that’s how to buy Tesla.
Inbound marketing is more informative than outbound marketing, which increases the value of the product itself.
Published on Nov 30, 2019It is essential to do inbound marketing effectively to achieve the ultimate goals in your business. But here's the big question: How does inbound marketing work from start to end? Let's take an example. Pay attention to the most popular shoe...