22 January 2021

Top 20 lead generation software: Features, Prices, and Ratings

Are you looking for the best lead generation software? Well, you’re in luck! In this list, we examine the top 20 lead generation software, including the best features, price and their ratings.

 

You are reading the Business Development, Services and Marketing (BDSM) Blog. Named to reflect the punishing amount of discipline required to master the core tenets of the industries we service, we blog about current affairs, industry tips, tech developments and more.

  Written by

  Nigel Seah

  Digital Marketing Executive

Looking through long lists of lead generation software to find the one that best suits your needs can be exhausting. We know.

With so many brands out there with so many similar features, how do you even decide?

This is why we’ve put together this list of the top 20 lead generation software just for you!

Let’s delve in, shall we?

 

The winning features of lead generation software

Ease of use

Software solutions in general can be quite complicated to use.

If the company selling the software does not have the resources to dedicate a single account manager to each customer, it can be difficult for customers to set up and learn how to use the software.

In the business world, time is money.

If the software is too complex, businesses will spend unnecessary time trying to figure out how to operate it. And the time wasted could have been better spent on more important revenue-generating activities.

 

Integration with popular software

The best lead generation software should be integrated with some popular sales and marketing software. This allows for seamless business operations.

Let’s take Novocall for example. It is a call automation software that helps businesses capture leads via its inbound widget. The software integrates with popular CRM tools like Hubspot and Salesforce.

 

Novocall's integration with Hubspot allows the lead data captured by Novocall to be automatically stored in the CRM's system.

Novocall’s integration with Salesforce helps businesses save time on manual data entry!

 

Lead data captured by Novocall is automatically stored in these CRM tools. This reduces friction in business operations and saves time wasted on manual data entry.

 

Analytics and reporting feature

 

Novocall’s data analytics dashboard allows businesses to clearly visualize the results of their lead generation efforts.

Novocall’s dashboard helps users visualize their lead generation performance.

 

A great lead generation tool should also come with a dashboard that allows users to clearly visualize the results of their lead generation efforts.

These insights help businesses to identify strategies that are performing so that they can double down on them and drive results.

 

Scalability

Good lead generation software should be able to handle your expanding operations and help you grow your contact database easily. They should be able to store large amounts of customer and lead data.

 

Top 20 lead generation software

1. Unbounce

 

Unbounce is a drag-and-drop builder that lets you create and publish your own landing pages

 

Unbounce is a drag-and-drop landing page builder that lets you create your own landing pages without needing a developer to code them. You can choose from over 100 different templates and create a landing page that converts the most leads via its lead capture form. It is also integrated with popular software and applications to run your marketing automation.

Easy to use: Yes

Integration with popular software: Yes – WordPress, Marketo, Salesforce, and MailChimp.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: $72.00 per month (Launch), $95 per month (Optimize), $158 per month (Accelerate), and $237 per month (Scale).

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.4
4.6
4.6
4.5

2. Leadpages

 

Leadpages is a website builder that helps businesses easily build and publish websites and webpages

 

Leadpages is a website builder that helps businesses easily build and publish websites and webpages. The software allows businesses to create customizable websites and lead capture pages that help drive conversions. Leadpages also allows users to run unlimited split tests to identify campaign effectiveness and maximize results. With its real-time tracking system, users can track the website’s performance and identify the best strategy to optimize results.

Easy to use: Yes

Integration with popular software: Yes – Mailchimp, Salesforce, and more.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: $27 per month (Standard), $59 per month (Pro), and $239 per month (Advanced).

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.0
4.6
4.6
4.4

 

3. CallPage

 

CallPage is a call automation software that automates calls between leads and companies.

 

CallPage is a call automation software that automates calls between leads and companies. It is embedded as an inbound widget on users’ websites to capture leads. Through the widget, leads can fill up a contact form and select a time slot for a callback to be automated.

Easy to use: Yes

Integration with popular software: Yes – HubSpot, Salesforce, Zapier, and more.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: Free, $29 per month (Basic), $119 per month (Professional), and $284 per month (Premium).

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.6
4.3
Rating could not be found
4.5

 

4. LiveChat

 

LiveChat is a real-time, live-chat software that helps e-commerce stores create new sales channels and improve their sales and support operations.

 

LiveChat is a real-time live-chat software that helps e-commerce stores create new sales channels and improve their sales and support operations. It generates leads by requiring site visitors to key in their contact information before being assigned to support staff.

Easy to use: Yes

Integration with popular software: Yes – GetResponse, Slack, Kissmetrics, and more.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: $16 per month per agent (Starter), $33 per month per agent (Team), $50 per month per agent (Business), and request for a quote for Enterprise plan.

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.5
4.6
Rating could not be found
4.6

 

5. Novocall

 

Novocall is a holistic call management software with a suite of call automation features that helps users generate both inbound and outbound leads.

 

Novocall is a holistic call management software with a suite of call automation features that helps users generate both inbound and outbound leads. Its click-to-call inbound widget is embedded onto a website where users can set auto-triggers to activate a pop-up and capture inbound site visitors. Meanwhile, the outbound call dialer allows sales agents to create automated outbound calling campaigns to quickly contact every lead on their contact list.

Easy to use: Yes

Integration with popular software: Yes – HubSpot, Salesforce, and Zapier.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: $25 per month (Click-to-call and Outbound call), $45 per month (Call Tracking)

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.8
4.8
4.8
4.8

 

6. OptinMonster

 

OptinMonster allows users to create a variety of opt-in forms to capture and convert prospects into leads.

 

OptinMonster allows users to create a variety of opt-in forms to capture and convert prospects into leads. Some types of forms available help users create welcome gates, floating header and footer bars, and behavior-triggered pop-up forms. It comes with over 100 templates to choose from.

Easy to use: Yes

Integration with popular software: Yes – AWeber, MailChimp, ActiveCampaign, and more.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: $9 per month (Basic), $19 per month (Plus), $29 per month (Pro), and $49 per month (Growth)

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.2
4.1
Rating could not be found
4.2

 

7. Hubspot Sales Hub

 

HubSpot Sales Hub is a sales CRM software that comes with a variety of sales engagement, lead generation, and analytics features.

 

HubSpot Sales Hub is a sales CRM software that comes with a variety of sales engagement, lead generation, and analytics features. To help generate leads, this software provides businesses with functions like web forms, live chats, chatbots, and advertising tools.

Easy to use: No – The software offers a suite of features that might be too complex and require some time before the user can familiarize themselves with the tools.

Integration with popular software: Yes – Salesforce, WordPress, MailChimp, and more.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: Free plan, $45 per month (Starter), $450 per month (Professional), and $1,200 per month (Enterprise)

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.3
4.5
4.5
4.4

 

8. Leadfeeder

 

Leadfeeder is a website visitor analytics software that identifies your anonymous website visitors.

 

Leadfeeder is a lead generation software that identifies your anonymous website traffic. The software pinpoints companies visiting your site, how they got there, their behavior, and their intent to purchase. It enriches the data with an employee contact database before sending leads directly to your CRM tools.

Easy to use: Yes

Integration with popular software: Yes – Pipedrive, Slack, Zoho, and more.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: Free plan and $63 per month (Premium)

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.4
4.3
4.3
4.4

 

9. Prospect.io

 

Prospect.io is a B2B sales automation platform that helps businesses generate outbound leads by automating your prospecting emails.

 

Prospect.io is a B2B sales automation platform that helps businesses generate outbound leads by automating your prospecting emails. Users can upload long contact lists into the software and automate email drip campaigns. Use its analytics feature to monitor campaign performance and identify the most successful strategies.

Easy to use: Yes

Integration with popular software: Yes – Pipedrive, Salesforce, Slack, and more.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: $89 per user per month (Essential) and $ 149 per user per month (Business).

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.2
4.4
Rating could not be found
4.4

 

10. Lead Forensics

 

Lead Forensics is a lead generation software that helps businesses identify potential leads from their pool of anonymous website traffic.

 

Lead Forensics is a lead generation software that helps businesses identify potential leads from their pool of anonymous website traffic. The software can identify contact details like email addresses and phone numbers. Using this information, businesses can then conduct their outreach to potential outbound leads.

Easy to use: Yes

Integration with popular software: Yes – Salesforce, Zoho, and Microsoft Dynamics.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: Request for a quote

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
3.7
3.8
3.7
3.7

 

11. Intercom

 

Intercom is a conversational relationship software that provides a suite of solutions that help businesses improve their communication with their customers.

 

Intercom is a conversational relationship software that provides a suite of solutions that help businesses improve their communication with their customers. Notably, it allows businesses to create custom chatbots that come with built-in lead capture forms to capture, qualify and route leads.

Easy to use: Yes

Integration with popular software: Yes – Slack, Stripe, Google Analytics, Salesforce, and more.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: $39 per month (Start), $99 per month (Grow), $499 per month (Accelerate), and $999 per month (Scale).

Software review sites’ rating:  

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.4
4.5
4.5
4.5

 

12. ProProfs chat

 

ProProfs Chat is a live chat software that helps businesses offer customer support and engage with their website visitors in real-time

 

ProProfs Chat is a live chat software that helps businesses offer customer support and engage with their website visitors in real-time. Businesses can use ProProfs chat to generate leads through a lead capture form built into the chatbot.

Easy to use: Yes

Integration with popular software: Yes – Salesforce, Zoho, WordPress, and more.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: Free plan, $10 per month per agent (Essentials), and $15 per month per agent (Premium).

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.5
4.3
4.8
4.5

 

13. LeadBooster by PipeDrive

 

Pipedrive is a sales CRM and pipeline management solution that enables businesses to plan their sales activities and monitor deals.

 

Pipedrive is a sales CRM and pipeline management solution that enables businesses to plan their sales activities and monitor deals. Its LeadBooster solution helps businesses generate leads via its chatbot, live chat, web forms, and outbound prospector feature.

Easy to use: Yes

Integration with popular software: Yes – Trello, Asana, Slack, and more.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: $9.90 per user per month (Essential plan), $19.90 per user per month (Advanced plan), $39.90 per user per month (Professional plan), and $79 per user per month (Enterprise plan).

Software review sites’ rating:  

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.3
4.5
4.6
4.5

 

14. Tawk.to

 

Tawk.to is a conversational tool that connects businesses to their customers via a live chat or conversational chat page.

 

Tawk.to is a conversational tool that connects businesses to their customers via a live chat or conversational chat page. Marketing and sales teams can use Tawk.to to generate leads using the live chat features. In addition to that, Tawk.to also provides chat history and performance analytics.

Easy to use: Yes

Integration with popular software: Yes – Zapier, Salesforce, and Shopify.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: Starts from $1.00

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.6
4.6
4.6
4.6

 

15. Salesforce Pardot

 

Pardot is B2B Marketing Automation software on Salesforce. It helps marketing and sales teams to create, deploy, and manage online marketing campaigns.

 

Pardot is B2B Marketing Automation software on Salesforce. It helps marketing and sales teams to create, deploy, and manage online marketing campaigns. Businesses can use Pardot to generate leads by building landing pages and smart forms that capture their prospects’ contact information and convert them.

Easy to use: No – There’s a long learning curve for adopting Pardot and their UX is not the best in the market compared to other lead generation software.

Integration with popular software: Yes – Salesforce, Zapier, Unbounce, and more.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: $1,250 per month (Growth), $2,500 per month (Plus), $4,000 per month (Advanced), and $15,000 per month (Premium).

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
3.9
4.1
4.1
4.0

 

16. Marketo Engage

 

Marketo Engage is marketing automation software that helps capture, score, and then nurture leads.

 

Marketo Engage is marketing automation software that helps capture, score, and then nurture leads. Its email automation feature allows businesses to conduct outbound prospecting as well to generate outbound leads. It also comes with other advanced features like site personalization, mobile engagement, social and web retargeting.

Easy to use: Yes

Integration with popular software: Yes – Salesforce, Microsoft Dynamics CRM, SugarCRM, and more.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: Request for a quote

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.1
4.2
4.2
4.2

 

17. Infusionsoft by Keap

 

Infusionsoft is a CRM and Marketing solution that helps businesses capture leads, drive conversions and streamline and automate sales processes.

 

Infusionsoft is a CRM and marketing solution that helps businesses capture leads, drive conversions,and automate sales processes. The software’s built-in lead pages capture lead data, which then gets automatically stored in its system for marketers to use in automated email campaigns.

Easy to use: No – Infusionsoft offers many features and requires the user to spend some time to master them.

Integration with popular software: Yes – PlusThis, Zapier, LeadsBridge, and more.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: $140 per month per user and an additional $999 one-time payment for expert coaching.

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.1
4.1
4.1
4.1

 

18. AeroLeads

 

AeroLeads is a web-based prospect generation software that finds the contact details of business professionals.

 

AeroLeads is a web-based prospect generation software that finds the contact details of business professionals. Users can then import these lists of contacts as outbound prospects into their CRMs to begin their outreach process.

Easy to use: No – Infusionsoft offers many features and requires the user to spend some time to master them.

Integration with popular software: Yes – SalesForce, HubSpot, Mailchimp, and more.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: $49 per month (Take Off), $149 per month (Climb), and $499 per month (Cruise).

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.1
4.6
4.6
4.4

 

19. Drift

 

Drift is a conversational marketing platform that allows potential leads to chat with businesses in real-time.

 

Drift is a conversational marketing platform that allows potential leads to chat with businesses in real-time. The software provides businesses with insights such as the number of current site visitors, what page they are looking at, and time spent on the page. Users can use these data to reach out to visitors with custom messages on the live chat to engage with them based on their searches.

Easy to use: Yes

Integration with popular software: Yes – Hubspot, Salesforce, Marketo, and more.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: Their live chat is free but limited to other features. For their paid plan, you need to request for a quote.

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.3
4.5
4.5
4.4

 

20. Bitrix24

 

Bitrix24 is a cloud collaboration tool with CRM, project management, and lead generation tools.

 

Bitrix24 is a cloud collaboration tool with CRM, project management, and lead generation tools. Bitrix24 allows businesses to capture leads from multiple channels, such as email, website widgets, and various messaging apps. When used in tandem with its lead and sales management tools, this helps to create a smooth lead generation process.

Easy to use: Yes

Integration with popular software: Yes – MailChimp, Zapier, SendPulse, and more.

Analytics and reporting feature: Yes

Scalability: Yes

Pricing: Free plan, $19 – $50 per month (Special), $79 per month (Business Standard), and $159 per month (Business Professional)

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.0
4.0
4.0
4.0

 

So, which should you use?

We hope that this list has been helpful in providing you with more information you need to make a more informed decision!

Clearly picking one even from a shortened list of 20 isn’t easy. So which is the best one then?

Well, it depends on you really. It depends on your specific business needs. If you conduct sales via calls, then call automation software like Novocall is the one for you. If you’re looking for software to help you conduct audits on your website to identify areas that drive more traffic, try Leadfeedeer!

At the end of the day, many of these software come with affordable trial versions. So why not try them out yourself and see which one you like best!

 

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