Looking back, it seemed that our software have evolved so much since a year ago. The collaterals at use when Novocall first launched (yes, the blue and white logo that you’re familiar with) have now become somewhat misaligned with our brand ethos and our intended market position.
While we previously focused heavily on pushing our product to market as fast as possible, it’s easy to be get lost in our product-crazed frenzy and give in to feature creep and other feature-centric issues. However, as company builders, it’s crucial to take a step back and look at things from a company, brand and market perspective.
Take our old logo for instance:

When our users or someone first looked at this logo, they told us, “Nice logo, it looks like a software company.” And yes, the logo serves its purpose of showcasing us as a software company.
But that’s not enough. There needs to be a deeper perception towards our logo, for instance, how does our logo relate to our product, or how do people feel about Novocall?
We knew that there is a gap of perception of our product and brand, sparking the realization that a rebrand needed to be done, in order to better reflect our company’s intentions of becoming the modern solution to converting sales calls.