How a Digital Marketing Agency Increased Marketing ROI for their Clients
successful call rate
extra calls per month
decrease in cost per lead
Marketing, Agency, B2B
About 5 employees
- Instant Callback
- Scheduled Calls
Loy is the partner of Blue Perks, a digital marketing agency. Based in Singapore, they provide small and medium-sized businesses with Google and Facebook marketing services.
Blueperk’s client sells a hair replacement system.
The goal was simple – they hired
1. Lack of awareness & highly customized product.
Loy’s clients’ product is complex and often requires education and consultation via a phone call or
2. Difficult to engage
It was difficult to engage with web visitors due to the clients’ work processes. Their clients’ sales agents are not desk-bound, and constantly on-the-go. This limited Blueperk’s conversion channel to merely a contact form. Loy needed a solution that is easy for web visitors to use, engage the customer and connect to mobile sales consultant in the shortest time while the lead is highly interested.
3. Mismatch in Campaign Hours and Operating Hours.
Blueperks’ ads was activated during the night as our targeted audience were working adults. However, most inquiries that came in was after the operating hours of their client. There was a big time gap and no engagement to the leads.
“When I found Novocall, I saw that the pop-up widget helps to solve all 3 of the problems I faced.”
Blueperks use Novocall
Loy knew that phone calls
1. Call-facilitated sales
His clients’ prospects love to call for a consult. Sales call facilitated through callback widget provides the necessary education and personalized touch to close a sale.
2. High engagement
With call scheduling features, Novocall fit into clients’ sales consultants work processes easily, while providing high engagement to customers.
With the simple widget, customers
3. Auto-detect and schedule after operating hours
Since their target audience were working adults, their ads were activated mostly in the night. However, this also means most inquiries came in after their client’s team has knocked off. There
Improvement & Results
Loy’s been using Novocall for close to 6 months now.
Overall, there is a permanent reduction in cost per lead of 30% every month. Loy mentioned: “I feel that this was pretty amazing for a traditional paid marketing campaign, where every percentage counts.”