RCC Graphic Design

How RCCGD Accelerated Their Marketing ROI By Increasing Their Clients’ Calls By 30%

70%

call success rate

20+

more calls per client

30%

increase in conversion

Company

RCC Graphic Designs started as a graphic design studio which evolved into a bespoke website design and development company.

They are now a full-pledged digital marketing company focusing on online business development.

https://rccgraphicdesigns.com/

Industry

Digital Marketing, Website Design & Development, B2B

Company Size

5 employees

Features Used

Instant Callback
Scheduled Calls
Embedded Callback Link
Call Tracking

Summary: Rommel is the founder of RCC Graphic Design, a digital marketing agency. They used Novocall as a part of their MarTech stack, especially in tracking calls for ad campaigns for their clients.

Rommel shared that Novocall brings in more than 20 calls and 10+ messages for each of their clients, and increasing their conversion by roughly 30%.

What problem were you facing?

Rommel: One of the challenges that we face with client campaigns and lead generation is the ability to track calls from our ad campaigns and website.

Before Novocall, the only way to know that calls came from the website is by asking our leads and customers. This results in a lack of attribution of calls to the ad campaigns we run for our clients, and thus not knowing how successful our clients’ lead generation campaign went.

Now, with Novocall, it allows us to perform call tracking. We know where the lead came from without having to purchase a separate, dedicated phone number to track the call. This is something very important for a marketing agency like us.

“Before Novocall, the only way to know that calls came from the website is by asking our leads and customers.”

How do you use Novocall?

We use Novocall by installing widgets on our websites, and also using the call scheduling and booking feature. It also allows us to handle missed and off-hour calls through the call scheduling and through the call logs.

How long have you been using it?

We’ve been using Novocall internally, as well as for our clients for almost 4

months now. We use most of the various use cases for these 4 months so far.

“Novocall perfectly solves these problems for us as it allows customers to easily get a hold of us straight from the website. Best of all, scheduled calls now happen automatically.”

How long did it take you to set up on your website?

Novocall has so many useful and advanced features that help companies

like ours and local businesses that we offer services to by managing and

identifying calls, capture new leads, delegate calls to customer service

reps and sales agents, and follow-up on missed calls thus increasing lead

conversions.

Results After Novocall:

– Average number of calls per month (generated by Novocall):

Rommel: 20+ calls and 10+ messages per month on average per call widget

– Number of new opportunities:

15+ answered calls

– Success call rate:

70% and up

– The time it took to implement Novocall:

10-15 minutes (the set-up is honestly quite effortless, and that includes extensive customization)

How has Novocall helped you?

Novocall helps us by identifying qualified leads via incoming calls from our ad campaigns, chatbots, and websites. Aside from using them as a widget, we use Novocall by embedding them into our chatbot’s workflow, pushing a lead into human assistance via an instant call.

Also, it also helps our clients stay organized by booking and managing their incoming calls daily.

Last but not least, tracking calls and attributing them to our ad campaigns, which helps us track how the ad campaigns are performing and to optimize the ads.