TMC Academy

How TMC Academy stopped losing leads and started connecting with more prospects 

Company

As an academic establishment since 1981, TMC Academy is one of the first six private education institutions (PEIs) to be awarded the prestigious 4-year EduTrust Certification by the Committee for Private Education (CPE) in 2010.

https://www.tmc.edu.sg/

Industry

Education

Type

B2C

Company Size

Over 50 employees

TMC Academy used live chat in conjunction with SEO and SEM strategies in place, but still were having problems capturing leads. Using Novocall, they could not only capture all inbound calls, but also direct calls to the right personnel, and track leads at the same time.

Challenges faced

Liyan as a Marketing Manager at TMC Academy had an in-house Search Engine Optimisation specialist and outsourced Search Engine Marketing services to an agency. However, the only way for them to capture leads was through a live chat function on their website.

However, this meant that someone from the sales team had to always be available to chat with prospects, which often wasn’t the case and potential customers were just sent an automated message. This meant that not only were leads lost, but also the marketing efforts and dollars spent bringing in these leads were wasted—which had a big impact on their profits.

Capturing leads effectively

After discovering Novocall, Liyan’s team found that it was drastically different from solutions that TMC Academy’s sales team used before. Prospects that visit their website can easily click on the widget to request a call, which will automatically inform customer-facing team members and initiate a call. 

The ease of use meant more leads were willing to get in touch with TMC, and without having to manually monitor a live chat, sales agents will never miss an inbound prospect—maximizing their marketing efforts and ad spend.

More ways to connect: Call scheduling and Whatsapp integration

Liyan says that by using Novocall, it gives more flexibility to their customers in connecting with TMC Academy. If all agents are unavailable, or if website visitors decide to have a call at a more convenient time, they can easily schedule one that matches both parties’ availability.

Novocall widget on TMC's website

Because Novocall offers Whatsapp integration, prospects could also choose to connect to sales agents over text as well. Liyan says that the many convenient options makes prospects more likely to connect with TMC, thus driving more conversions.

“Novocall gives a lot of flexibility to the consumers and hence, makes them more open to leaving us a message and talking to us.”

Simple and accesible lead tracking

Another boon Liyan experiences with Novocall is its’ ability to track leads and show her quick insights captured by the software. Previously, she would have to rely on data from Google Analytics, which she feels takes more of both her time, especially if she required stack numbers from the sales team.

This call reporting allows TMC’s marketing team to follow the customer journeys from marketing sources, to phone conversations, all the way to conversion. This way, they would know which strategies in their SEO or SEM campaigns are working, and can streamline ad spend.

 

Wrapping up

After using Novocall for over 6 months, Liyan can not only help her sales team connect with their prospects instantly, but also optimizes her time by getting all her data in one place while saving money at the same time.

Want to see for yourself how Novocall can help you? Start your free trial today!

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