The businesses will generate 55% more leads than without a blog. This technique helps the company getting attention from 58.8% of the worldwide internet user. But without inbound marketing, your customers will be lost.

Inbound Marketing has become the most ultimate marketing strategy for marketers. As a kick-starter to level up your business growth, here are things you need to know about inbound marketing.


What is inbound marketing?

Inbound Marketing has become the most ultimate marketing strategy for marketers

Inbound Marketing is a marketing methodology that focuses on how to draw both customers and potential customers. It needs digital tools such as Search Engine Optimization (SEO), social media marketing, and email marketing.

The marketers utilize digital platforms to draw the customers in; it focuses on creating attractive, interactive, and educative content for the audience.

About effectivity, inbound marketing costs 62% less per lead than outbound marketing, undoubtedly with a better impact to both sides – the company and its customers. But the result of these strategies is incredible.

Let’s see the examples. Inbound marketing helps Blackline Safety to get so many leads. For this company, they got:

  • Increase of website traffic by 164%
  • Decrease of cost per conversion by 2,047%
  • Conversions increased by 1,522% in 6 months

The impressive result did not get by Blackline Safety only. iOFFICE grab so many qualified buyers because of their content strategy. As you knew before, content marketing is a part of inbound marketing.

So, what happened for iOFFICE? They had the success to increase in key metrics:

  • Grown website leads by almost 50%
  • Increased marketing-to-sales qualified leads by83%
  • Increased new customer acquisition by 66%