October 28, 2021

How LinkedIn Automation Can Help You Improve Your Sales

LinkedIn prospecting is a great way to increase sales and referrals. Find out how LinkedIn automation can help you automate time-consuming tasks to generate more leads and improve sales.

Vibhu Dhariwal

Reading time: 6 minutes

One of the worst things that you can ask your sales team to do is perform routine tasks.

These people are part of the organization to sell the product, not for doing data entry jobs. They are not for exploring LinkedIn profiles in hopes of finding leads either.

If you are making them do these things, then you’re not using these highly skilled individuals to their full potential and you’re just wasting time.

However, you are not the only one making this blunder. Despite rapid advancements in technology over the past few years, sales automation remains new in the market.

So, if you are wondering what LinkedIn automation is, its benefits, and how you can use it to improve your sales, read on. In this article, we’ll cover everything that you should know about Linkedin Automation.

Understanding LinkedIn automation

Maintaining an active presence on LinkedIn requires a lot of effort and time. But as far as marketers are concerned, time is a luxury they don’t have enough of. This is where

LinkedIn automation comes into the picture.

LinkedIn Automation refers to the process of using tools to automate the routine tasks that you’re supposed to perform on the platform. These tasks can be sending connection requests, doing endorsements, responding to messages, and almost every other task that you would otherwise perform manually.

By automating LinkedIn tasks, you can make lead generation and prospecting a breeze. When lead generation and associated outreach campaigns are on auto-pilot, your team can focus on more important tasks.

How to use LinkedIn automation to boost sales

LinkedIn is one of the most powerful tools that allow you to find your potential customer from your target market and also the mutuals who have common market interests.

In other words, this tool helps to increase your sales and referrals. This is also why many businesses want to create or even buy existing accounts on this social media platform from marketplaces such as Social Tradia.

However, these benefits can be limited when you have to perform tasks manually. But the results skyrocket the moment you automate the simple tasks.

Here are some of the ways you can use LinkedIn automation to boost your sales:

Improve sales velocity

According to an analysis by Implicit, the average time for conversion is 84 days. In these 84 days, companies end up losing a good amount of leads.

The main reason this happens is that a rep forgot to follow up. And even if a rep did follow up, they followed up with the wrong contact because of the sheer number of similar names. These human errors can be greatly reduced by using LinkedIn automation tools.

Automation tools ensure that you’re only selecting good quality leads and contacting those leads by viewing their profiles and sending a connection request automatically.

When the tasks of your sales team are on auto-pilot, they can focus more on selling and building relationships instead. Because the tiresome work has been taken care of, the sales process becomes much smoother.

Use of Sales Navigator

LinkedIn is well aware of the fact that users love using the platform for lead generation, which is exactly why they added Sales Navigator to the table.

Previously, you had to manually select the people who fit into the criteria to become your customer, and this wasted a good chunk of your time.

Now, all you have to do is set the right filters in the sales navigator and you’ll start receiving email alerts about the people who fit your criteria. You can filter by position, seniority, location, education, experience, and other criteria that might improve the rate of conversion.

Easy lead enrichment

One of the main purposes of automation is to save time. And you can save quite some time for your team by using lead enrichment tools with LinkedIn.

You can easily extract crucial information about leads and add it to your CRM software. You can also export lead data if you use LinkedIn Lead Gen Forms for promotional purposes.

Without this automation tool, your teams will have to manually enter information about leads, which results in human error and time wasted. This can decrease your sales significantly.

Connect with prospects

The key to selling through social media is ‘mutual interest’. That said, you don’t need to manually send connection requests to every potential customer. In fact, all you have to do is view their profile and wait for them to seek you out.

However, this can be a challenging process if your team has to do everything manually.

By using LinkedIn automation, you can view more LinkedIn profiles in less time. And once you find out that they might be interested, you can approach them to make the sale by sending a connection request.

Automate emails and messaging

LinkedIn comes with its own kind of email called InMail. According to LinkedIn, it has two times higher engagement rates.

The best time to use InMail is at the exact moment your potential customers accept the connection request. However, it’s impossible to be waiting around for them all day to accept your request and immediately sending an InMail.

Hence, you can make the whole process smoother and seamless by using automation.

LinkedIn tools have features to hyper-personalize the automated message that will be sent once the connection request is accepted. You also can create a custom template that best suits your business.

Once you stop wasting time and effort on routine tasks that machines can do in a better and more efficient manner, you’ll start noticing an improvement in sales.

4 Tools For Improving LinkedIn Automation

LinkedIn automation tools and other resources can simplify the sales process. There are a lot of them available in the market, but we have only picked four. Though not all these tools are for LinkedIn automation, they can take you a step further.

Expandi - LinkedIn Automation Tool

Expandi is one of the safest LinkedIn automation tools in the market. You won’t find any difficulty in setting this up. More importantly, it runs 24/7 and doesn’t require you to leave your computer on to keep running.

It stands out because of its built-in features that help to automate the whole process. Expandi can be linked with your other marketing tools using its webhooks feature. To create a powerful omnichannel growth hack with hyper-personalization, you can even bring Zapier into the team.

TimeSync - Online Appointment Scheduling Tool

TimeSync is an appointment scheduling platform built for small businesses and service-based companies.

TimeSync is an appointment scheduling platform. It is built especially for small businesses and service-based companies to streamline meeting and consultation scheduling.

Some of the key features of TimeSync include payment collection through Stripe & Paypal, automated reminders through email and SMS, team scheduling (Group meetings, round-robin), and conversion tracking via FB Pixel & Google Analytics.

You can make use of TimeSync to schedule meetings with your leads after you’ve connected with them on LinkedIn. Furthermore, you can also include a meeting link in your InMail so leads can easily book a meeting with you.

NovoChat - Chat Marketing Tool

NovoChat is a chat marketing tool that enables companies to broadcast messages and promotions over various messaging platforms such as WhatsApp and Messenger.

Easily conduct multi-agent customer support with its multi-channel inbox and assign the right reps to handle customer conversations. Moreover, with NovoChat, companies can send messages to their client base in bulk while keeping them personalized.

You can use NovoChat to schedule follow-up messages with your potential customers after connecting with them on LinkedIn. This greatly reduces the chances of your reps forgetting to follow up with new connections.

Phantombuster - Data Extraction Tool

Phantombuster is a code-free automation and data extraction tool that can help your business generate leads, scrape audiences, and automate growth.

The extension can automate most actions you do on the web, schedule tasks, chain automation, and more. And as of now, it only works with the following channels: LinkedIn, Sales Navigator, Instagram, Google, and Twitter.

On a concluding note

We hope that this article has given you a better understanding of how LinkedIn automation can help you improve your sales.

LinkedIn is an amazing lead generation tool, and if you use tools to automate time-consuming tasks, you can speed up processes, minimize the chances of human error, and generate more qualified leads.

Get started with any one of the tools we mentioned above and you’ll be sure to see favorable results in no time!

Vibhu Dhariwal

Vibhu is Co-Founder & Director of Marketing at Digital Gratified, a Digital Marketing & Web Development company. He likes sharing his experience in outreach marketing, link building, content marketing, and SEO with readers.