Validus increases their inquiries by 36% and reduced their drop-off rate

Picture of Roy Chua
Roy Chua

Digital Marketing Lead




Company size

Over 100 employees

Founded in




Meet Validus

Validus is an online aggregator platform designed to help small and medium businesses bridge the cash flow gap by securing short- and medium-term financing. 

Validus’ online lending marketplace connects SMEs to accredited and institutional investors to easier and quicker financing at affordable rates.

They are backed by Temasek Holdings’ Vertex Ventures and licensed by the Monetary Authority of Singapore (MAS).


lead conversion rate


increase in inquiries

The Challenge:

Validus initially used web forms to capture leads on their website. But about 30% of would-be-interested visitors dropped off halfway through the form because the process was too tedious. 

They also offered a company hotline on their website, However, they couldn’t track where the calls were coming from, what campaigns drove these calls, and whether the leads who called in were qualified. 

The Solution:

Roy and his team uses Novocall’s click-to-call solution to engage with web visitors and reduce drop-off rates. 

An increase in inbound calls

After using Novocall’s click-to-call widget for a year, Validus saw a 36% increase in inbound call volume. Because website visitors no longer needed to fill lengthy forms to get in touch with a representative, this made it much easier for visitors to connect with Validus. This also greatly reduced their drop-off rates. 

Tracking leads from Google ad campaigns

Unlike analog calls to a company hotline, web calls can be tracked. 

Novocall’s integration with Google Analytics allowed Validus to track leads from when they clicked on their Google ad campaigns, to when they convert. 

Validus was also able to identify the best-performing campaigns that drove the most leads to their website. This allowed them to optimize ad spend to lower their cost per conversion. With 20% of their AdWord leads converting through Novocall, he is able to increase leads and save money at the same time.

Wrapping up

Roy has been able to reach his goal of increasing the call volume and tackle high drop-off rates. With Novocall, he was also able to track his inbound calls.

"No matter how good your website is, at the end of the day, you are losing that lead if they don’t reach out to you."

Ready to get started?​

Get started with Novocall’s suite of call management features. Start turning your conversations into conversions.