Call tracking

Make data-driven marketing decisions with our call tracking software

Novocall’s phone call tracking software helps marketers attribute calls to each original campaign to identify best performing ones.

Improve visibility of your marketing campaign performance with call tracking.

How It Works

The call tracking software for small businesses

The easiest way to track your calls and optimize your best-performing campaigns. Generate qualitative insights and make more informed decisions.

Attribute incoming calls

Track calls back to a variety of online campaigns with dynamic number insertion (DNI).

Track offline campaigns

Purchase local virtual numbers and use them for their offline campaigns.

Data analytics

Generate reports to quickly identify the calls generated by each campaign.

Attribute incoming calls with DNI

Purchase local numbers from Novocall to track your online campaigns (e.g. Google CPC ads). 

Dynamic number insertion (DNI) will automatically assign a unique phone number to each campaign. This number will show up to visitors who arrive at your website via a specific campaign. This allows you to track calls coming from multiple campaigns without ever losing data.

Track offline campaigns

Purchase local phone numbers and add them to your offline ad campaigns. Works whether you’re running ads for a billboard, TV, radio, business card etc.

Just use your numbers to know which campaigns are making your phone ring.

Our call tracking software is great for agencies

Stumped when your clients ask you where certain sales calls come from? Is it their Facebook lead ads or Google ads?

With Novocall’s inbound call tracking software, you can provide your clients with visualized data. No longer will you scramble to find answers to questions you can’t answer.

See the entire breakdown of all the calls your ads generate and quickly identify which campaign your calls come from.

Novocall works with the tools you love

Learn more about how call tracking can benefit you

Ready to get started?​

Get started with Novocall’s suite of call management features. Start turning your conversations into conversions.