How does leveraging marketing automation strategies increase productivity?
Think about it this way — Your marketing team focuses its efforts on attracting customers to your products and turning them into leads. On the other hand, you have a sales team intent on gathering these leads, qualifying them, following up with them, and turning them to customers.
And if you develop effective marketing automation strategies, you can make all these tasks efficient for both teams. You can make it easier for them to focus on tasks that increase conversion rates and grow your business.
Here’s a statistic to back this up. According to 78% of business leaders, automating tasks could help to save up to 3 hours a day, greatly increasing productivity levels across all teams.
That said, what are some marketing automation strategies you can implement to boost productivity for your business?
Continue reading on as in this article, we run through the top 7 marketing automation strategies your business can leverage. Let’s dive right in! 👇
Marketing automation refers to using software to automate marketing activities. This means leveraging various tools to streamline and automate repetitive tasks such as lead generation, email marketing, social media content creation, lead nurturing, and many more.
It helps your teams to work more efficiently across multiple marketing channels to increase revenue and drive your business to greater heights.
You might be thinking, “what’s dynamic content?”
Dynamic content creation refers to digital content that changes based on user data, behavior, and preferences. With dynamic content, you can create personalized customer experiences for website visitors when they visit your website.
But how does this help to increase productivity?
With the help of marketing automation software, you can collect valuable data from different web visitors and categorize it depending on actions or interests. This way, you can gather enough data on individual customers to engage with them effectively and show them the content they want to see.
Over time, you can learn how to start a blog, make it engaging, and attract more website visitors with that content.
Drip campaigns are a great way to increase productivity. It refers to a series of automated emails send to your customers to encourage them to take a specific action, such as downloading an e-book or scheduling a demo.
Using email autoresponders, your team can set triggers and actions that happen once a customer takes a specific action. They can also duplicate automation steps and share these with other teams.
And as the simplest form of automation, you can create drip campaigns for different use cases including onboarding emails, thank you emails, cart abandonment emails, and more.
An important part of ensuring your marketing strategies work is to test and optimize them. After all, it’s about trial and error when you first start marketing to your audience.
Let’s take for example A/B testing.
With A/B testing, you can quickly run multiple tests between landing pages (or emails, or anything, really!) to know what elements help best with lead generation and conversion.
Over time, you might realize that pages that include brighter colors and videos can potentially convert more web visitors into leads.
The same can also be applied to testing whether the tactics you use to capture, nurture, and convert leads deliver. By leveraging automation tools, your team can easily and accurately identify what works and optimize immediately.
This is much more efficient than manually testing your marketing campaigns and hoping something sticks.
Manually collecting customer information is so 10 years ago.
If you’re still a victim of manual data collection, that’s a lot of time wasted and countless human errors you’ve probably encountered. It’s time you make a switch and take advantage of the several marketing automation tools out there to help you collect and manage your contacts!
Contact management tools help your team easily gather and organize customer information. You can also easily connect these tools with your CRM software to ensure your contact list is always updated.
You can also use these tools to segment customers into different groups to market them based on their stage in the sales cycle.
Artificial intelligence (AI) has been a longstanding marketing automation trend that is transforming the way businesses approach their marketing strategies. With better access to data across multiple functionalities such as CRM, AI helps businesses find solutions to complex problems in a more human-like way and automates several processes.
One way you can leverage AI technology is the use of AI chatbots. These chatbots can be used to welcome website visitors who land on your website and offer them the necessary help.
For example, AI chatbots platforms can be programmed to answer frequently asked questions and fulfill simple customer requests. In a way, they can stand in for your reps when they’re unavailable. Advanced chatbots can even help you qualify leads, which streamlines and automates the sales process.
More often than not, marketing and sales teams aren’t aligned. This disconnection can result in the loss of opportunities, and hence, lower conversion rates.
That said, reducing the communication gap between both teams ensures that everyone is on the same page and working towards a common goal.
Making use of marketing automation tools such as CRM software can greatly bridge this gap. This ensures that all teams and departments have easy access to customer information and can follow up on the progress of each lead as they move down the sales funnel.
This reduces any misalignment regarding customer data which can greatly minimize the communication gap and help to shorten the sales cycle.
There’s no doubt social media is an effective and budget-friendly lead generation tool. However, generating leads through social media isn’t that easy if you’re not consistent with content creation and engaging with your audience.
This is where social media marketing automation software can come in really handy. With such tools, you can easily manage your social media profiles, schedule posts, and even monitor customer interactions.
All your marketing team has to do is prepare some content, set a date and time, and publish them across your social media platforms. This reduces the need for repetitive work and saves your team a lot of time that they can spend doing more value-adding activities, such as analyzing and optimizing ad campaigns.
And there you have it! Here are the top 7 marketing automation strategies that can help you boost your productivity and drive more sales for your business.
While there are several other benefits marketing automation can bring, the whole idea of automating your tasks makes for more simplified processes and an efficient team. This, in turn, improves customer satisfaction and gives your teams more time on their hands to focus on crucial tasks to scale your business.
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