If your website design isn’t user-friendly or aesthetically pleasing, you’re on a downhill battle with visitor retention on your website. And fewer visitors means lesser sales appointments made.
It is of utmost importance to have a website that is easy to navigate and easy on the eye. This means utilizing appropriate color schemes, adequate white space, imagery, and readable fonts.
An aesthetically pleasing website plays a key role in conversion rate optimization. Otherwise, you’re looking at losing 38% of your visitors!
Another must – Ensure your website has a mobile-friendly interface.
Mobile devices have generated around 50% of global website traffic consistently since 2017. You really don’t want to neglect half your potential customer base!
💡 Quick tip: If you’re not sure if your website’s UI/UX is good, ask the people around you for feedback! You can also prepare a list of websites you personally like and ask them to rate the sites. Use the best-rated ones as inspiration to improve your own 😉