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A comparison of the 12 best lead capture software
Discover the best lead capture software. We discuss their basic features and functions, pricing, and ratings to help you decide which is the best for you.
Faye Chong
Digital Marketing Executive
Reading time: 9 minutes
Lead capture software is essential in helping businesses find new sales opportunities, generate leads, and improve conversion rates.
It allows businesses to attract and capture all relevant information about leads from multiple channels such as website widgets, online forms, and gated content.
But with so many options available, choosing one that suits your business needs can be a daunting task. We’re talking about hundreds of software with similar features and functions 😲😲😲
How then can you decide which is the one?
Fret not because we compiled a list of the top 12 lead capture software to help you in your decision-making process! But before we get to that, let’s briefly go through what makes a good lead capture software 👇👇👇
Contents
What makes the best lead capture software?
Multi-channel lead capture
If you’re trying to capture leads, you want to make sure that you cast a wider net and reach out to as many people as possible.
What’s the point if you’re only collecting information from one source? You could be missing out on valuable contacts from other platforms.
With that said, you should look for a lead capture software that offers multi-channel lead capture.
For example, Novocall’s integration with Facebook Lead Ads allows you to capture leads on Facebook when they come across your ads.
Interested leads can choose to schedule a call or request an instant callback from your business. And in the process, they’ll also be prompted to key in information such as their name, email address, and company.
Automation capabilities
If your lead capture software doesn’t have automation capabilities, it’s time to switch to a different one!
Automating processes can help to eliminate human error and increase productivity. While we won’t go into the details of the benefits here, automation is essential to help your business grow quickly.
With that said, lead capture software should come with automation capabilities, be it prospecting, call, or email automation. This just helps you speed up the lead capture process by automatically routing the data collected into your CRM system quickly.
Think about it this way, if you’ve successfully collected lead information only to have them bottleneck, this will just slow down the overall productivity of your sales reps and ultimately, lead to slow growth! 😥😥😥
CRM integrations
Good lead capture software should give you the option to integrate with customer relationship management (CRM) software that you’re already using.
This is so that the information captured can be automatically added to your CRM systems, speeding up processes and eliminating human error.
For example, Novocall integrates with popular CRM software such as Hubspot and Salesforce so that all lead information collected is automatically logged into the system.
Advanced reporting and analytics
Advanced reporting and analytics help businesses keep track of important lead capture metrics such as the lead source, number of conversations, and new sales opportunities.
Such information can give you a better understanding of marketing strategies and effective marketing channels that drive leads to contact you.
By having such valuable information at your fingertips, you can better manage your overarching lead capture efforts.
The 12 best lead capture software
Avochato
Avochato is a cloud-based text messaging software that helps businesses manage conversations. It helps to streamline business operations by providing customers with the flexibility to communicate with businesses across any channel of their choice.
Avochato’s website widget collects customer information such as a visitor’s name, email address, and phone number when they have an inquiry. Some other features include surveys, template messages, broadcast messaging, and calling.
Multi-channel lead capture: No
Automation capabilities: Yes
CRM integrations: Yes, but only Salesforce
Advanced reporting and analytics: Yes
Pricing: Lite: $19/user/month, Standard: $35/user/month, Premium: request for a quote
Software review sites’ rating:
Hushly
Hushly is an all-in-one content engagement, lead conversion, and lead enrichment platform powered by artificial intelligence (AI).
Through AI and machine learning, Hushly is able to detect web abandonments, low content engagement, low lead quality, and more, and offers content recommendations to visitors.
Hushly also has other tools such as landing page builders, lead form builders, and lead management to help increase your conversion rates.
Multi-channel lead capture: No
Automation capabilities: Yes
CRM integrations: Yes
Advanced reporting and analytics: Yes
Pricing: Lite: $19/user/month, Standard: $35/user/month, Premium: request for a quote
Software review sites’ rating:
KyLeads
KyLeads is lead capture software that allows you to create popups and quizzes to convert website visitors into leads. The software’s advanced targeting options give you the ability to show the right messages to different types of visitors.
Its smart pop-ups allow you to configure certain event triggers such as exit intent, page-level targeting, and scroll percentages so that you can better capture leads on your website.
Furthermore, KyLeads offers split testing so that you can run different lead capture forms to identify which performs the best.
Multi-channel lead capture: No
Automation capabilities: No
CRM integrations: Yes
Advanced reporting and analytics: Yes
Pricing: Request for a quote
Software review sites’ rating:
JotForm
JotForm is a cloud-based drag-and-drop form builder that allows users to publish online forms and record customer responses. You can choose from thousands of available templates or build one from scratch.
These lead form templates can assist businesses with identifying qualified leads and improve how you classify and organize information about each lead.
JotForm also offers over 100 integrations to software such as PayPal, Google Drive, MailChimp, and SalesForce.
Multi-channel lead capture: Yes
Automation capabilities: No
CRM integrations: Yes
Advanced reporting and analytics: No
Pricing: Starter: Free, Bronze: $24/month, Silver: $29/month, Gold: $79/month
Software review sites’ rating:
Landingi
Landingi is a cloud-based landing page builder designed for non-programmers to create and manage digital campaigns, especially those that focus heavily on landing pages. This helps to capture leads through form submissions.
Its simple-to-use drag-and-drop builder makes it easy to design landing pages, mobile app pages, and sales documents that drive conversions.
Landingi offers over 40 integrations such as HubSpot, Google Analytics, and Salesforce.
Multi-channel lead capture: Yes
Automation capabilities: No
CRM integrations: Yes
Advanced reporting and analytics: Yes
Pricing: Create: $55/month, Automate: $79/month, Agency: $149/month
Software review sites’ rating:
Leadpages
Similar to Landingi, Leadpages is a landing page builder and lead generation solution. It helps businesses publish landing pages, capture leads, and drive web traffic.
You can choose from hundreds of ready-made templates or build one from scratch. Leadpages also offers integration to Facebook Ads so you can directly send users to your landing page.
The software’s dashboard allows you to view the performance of web pages and marketing campaigns in real-time.
Multi-channel lead capture: Yes
Automation capabilities: No
CRM integrations: Yes
Advanced reporting and analytics: Yes
Pricing: Standard: $27/user/month, Pro: $59/user/month, Advanced: $239/month
Software review sites’ rating:
LeadQuizzes
LeadQuizzes is an online quiz maker that allows you to create quizzes, surveys, and forms to engage with your audience and capture lead information.
The software also has a WordPress plugin, making it easy to create digital forms directly on your website.
LeadQuizzes offers a variety of premade templates that you can choose from to quickly create a form.
It also provides tracking codes so you can also easily track the performance of your forms and gain a better understanding of the performance of your forms.
Multi-channel lead capture: No
Automation capabilities: No
CRM integrations: Yes
Advanced reporting and analytics: Yes
Pricing: Standard: $37/month, Pro: $74/month, Premium: $186/month
Software review sites’ rating:
Lusha
Lusha is a lead generation platform that helps businesses find contact details of prospective clients, such as their emails and phone numbers. The software collects contact details from social media handles, websites, and email inboxes.
These contacts are then automatically updated in your CRM system so you can keep track of all your contacts in one single dashboard.
It offers several integration options to third-party applications such as HubSpot, Salesforce, Zapier, Pipedrive, and Outreach.
Multi-channel lead capture: No
Automation capabilities: Yes
CRM integrations: Yes
Advanced reporting and analytics: No
Pricing: Starter: free, Professional: $99/month, Premium: $249/month, Enterprise: request for a quote
Software review sites’ rating:
NetLine
NetLine is a content marketing and lead generation software that helps businesses collect B2B lead information. With Netline, you can manage digital content, engage with customers, and run marketing campaigns all in one place.
Some of NetLine’s other features include dedicated account management, lead nurturing, and campaign analysis. It also offers integration with software such as Marketo, Pardot, and Salesforce.
Multi-channel lead capture: No
Automation capabilities: No
CRM integrations: Yes
Advanced reporting and analytics: Yes
Pricing: From $9/month, on a cost-per-lead (CPL) basis
Software review sites’ rating:
Novocall
Novocall is a business phone system that comes with features like an outbound dialer, click-to-call software, and call tracking to support both inbound and outbound call-driven lead generation efforts.
Its click-to-call widget can be embedded onto your website and collects contact details when inbound leads use it to schedule calls with you.
Novocall integrates with popular CRMs such as Hubspot and Salesforce so that your data is automatically recorded in the system. Its Facebook Lead Ads integration allows you to capture leads when they come across your ads on Facebook.
Multi-channel lead capture: Yes
Automation capabilities: Yes
CRM integrations: Yes
Advanced reporting and analytics: Yes
Pricing: Starter: $19/user/month, Pro: $39/user/month, Custom: Request for a quote
Software review sites’ rating:
SendX
SendX is an email marketing and lead capture software. With SendX, you can send unlimited email campaigns, build email lists, design emails using its drag-and-drop editor.
You can capture leads by creating customized and personalized pop-ups that engage your audience and encourage them to fill in their contact data easily.
Other than its lead capture capabilities, SendX automates drip campaigns according to its rule-based automation so that you can send the right message to the right user at the right time.
Multi-channel lead capture: Yes
Automation capabilities: Yes
CRM integrations: Yes
Advanced reporting and analytics: Yes
Pricing: From $7.49/month
Software review sites’ rating:
WhatConverts
WhatConverts is a cloud-based call tracking solution that helps businesses manage, track, and record leads and calls across multiple marketing channels. Aside from calls, WhatConverts also tracks forms and chats.
The solution uses dynamic number insertion (DNI) to assign unique tracking phone numbers to each online source. This allows you to track inbound sales calls to its source so that they will know where each call comes from.
Some other features include automated greetings, call recording, customizable tracking, and spam blocking.
Multi-channel lead capture: Yes
Automation capabilities: No
CRM integrations: Yes
Advanced reporting and analytics: Yes
Pricing: Plus Plan: $30/month, Pro Plan: $50/month, Agency Plan: $200/month
Software review sites’ rating:
Conclusion
Woohoo you’ve reached the end!
We hope that this has given you a better understanding of the lead capture software available so you can make a more informed decision.
Still wondering which you should choose? 🤔🤔🤔
Well, if you run many account-based marketing campaigns, those are pretty landing page-focused. In this case, you can consider Leadpages over Landingi as it is a more affordable option for pretty similar features.
But, if your business focuses heavily on call-driven sales, then Novocall will be the best option for you. With our call automation capabilities, you can cast a wider net and reach out to more leads.
To find out more about what Novocall has to offer, schedule a call with our team so we can understand your needs better! We even have a 14-day free trial waiting to be activated 😉
Faye
Faye is a digital marketing executive at Novocall. When she’s not busy writing articles for Novocall’s blog, she spends her time baking and playing with her dogs.
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