The 20 best online form builders that convert the most leads

Online forms can help businesses collect a plethora of contact information from customers. But which online form builder is the most effective in helping to convert leads?
Faye Chong
Faye Chong

Digital Marketing Executive

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The 20 best online form builders that convert the most leads

Businesses use online forms to gather a wide range of data for multiple purposes. Some of which include:

And the list goes on!

But with so many online form builders out there, how do you know which software is suitable for your business? 🤔🤔🤔

Fret not because in this article, we go through a list of 20 different online form builders to help you decide which to pick!

What makes a good online form builder

Drag-and-drop builders

No one wants to use an online form builder that’s too complex and takes too long to build. After all, time is money and we can’t afford to waste any.

That’s why form builders that incorporate the drag-and-drop functionality make it simple for users to move or copy items. You’re also able to monitor how and what your form looks like in real-time.

A visual example to show how a drag-and-drop builder works.
A visual example to show how a drag-and-drop builder works. Source: Convertful

All users have to do is select an element, drag it to the editing space, and drop it! This gives users the ability to create online forms in minutes without the hassle of toggling between different workspaces or coding limitations.

High quality templates

Form builders that provide templates are good, but it’s a whole other story if they provide templates that actually convert.

Software that provides you with a variety of high quality templates means that it’ll require less work on your part to eventually get the results you want.

Sure, you can build your own templates from scratch, but the people behind these form builders probably have the knowledge and expertise to create forms that drive conversions.

And it’s nice to know that you have options. 😛😛😛

A/B testing functionality

An illustration of what A/B Testing looks like.
An illustration of what A/B Testing looks like. Source: Optimizely

A/B testing is the process of comparing two variations of an element, be it an email, web page, and even online forms. This measures the difference between performances of each by testing users’ response to variant A vs. variant B and concluding which of the two is more effective.

Online form builders that allow you to do split testing give you an idea of which online forms work best. You get a better idea of what needs to be changed to see an improvement, or what can be done to maintain good results.

Data reporting and analytics

If you’re just sending out these forms without properly analyzing the results, you can’t identify the issues with your forms and find opportunities to improve.

With that said, good online form builders should have advanced reporting and analytics to give you the insights you need to find out how leads are interacting with your forms.

Some important data you want to take note of can include response rates, lead sources, and the duration it takes for them to complete the forms. From all these data, you can pinpoint details such as where they dropped off, why they’re taking so long, and whether questions can be shortened to encourage them to complete the form.

Integrations with third-party software

Being able to integrate with third-party software gives you more flexibility and freedom to use the forms for multiple purposes.

For example, if an online form builder integrates with payment gateway systems like PayPal or Stripe, you can create forms designed to collect payments; If you have the option to integrate with Google or Outlook calendars, you can use the forms to schedule meetings; and so on.

You get where we’re going.

It’ll also be a huge plus if the form builder you’re going for integrates with popular CRM systems like Hubspot or Salesforce. This will allow you to automatically log customer information into these systems without the manual work or human error.

Our list of online form builders

We’ve chosen an extensive list of 20 of the best online form builders. Click on one to jump straight to that section! 👇👇

  • Convertful: Best for conversion optimization
  • FormAssembly: Best for data collection
  • Formsite: Best for data security
  • Formstack Forms: Works best with Formstock
  • Google Forms: A free form builder with Google integration
  • Gravity Forms: Works best for WordPress sites
  • Hubspot Forms: Works best with Hubspot CRM
  • Jotform: An all-purpose and affordable option
  • LeadGen App: A form builder with Google reCAPTCHA and geo-fencing
  • Microsoft Forms: A free alternative to Google Forms with Microsoft integration
  • Moosend: A marketing automation platform coupled with a subscription form builder
  • Ninja Forms: Another alternative to Gravity Forms, works best for WordPress sites
  • Optimonk: Best for capturing behavior-based conversions
  • Pabbly: Best for creating 1 – 2 forms at an affordable flat fee
  • Paperform: Best for its extensive template library
  • Qzzr: Best for understanding visitors using quizzes
  • Sendinblue: Best for encouraging email signups
  • Socital: Best for e-Commerce businesses
  • Typeform: Best for its conversational forms
  • Wufoo: Best for its basic and fuss-free forms and interface
  • Zoho Forms: Works best with Zoho

The 20 best online form builders

Convertful

 

Convertful is a conversion optimization platform that allows you to create sign-up forms designed to drive traffic and improve conversion rates.
Convertful is a conversion optimization platform that allows you to create sign-up forms designed to drive traffic and improve conversion rates.

Convertful is a conversion optimization platform that allows you to create sign-up forms designed to drive traffic and improve conversion rates. It comes with over 50 responsive templates you can use and a drag-and-drop builder to quickly set up your online forms.

Convertful allows for heavy customization. You can add images, buttons, videos, form fields, and more, and even customize the entire style and layout. Some other features include event triggers, embeddable inline widgets, and pop-ups.

 

Drag-and-drop builder: Yes

High quality templates: Yes

A/B testing functionality: Yes

Data reporting and analytics: Yes

Integrations with third-party software: Yes

Pricing: Free plan, Blogger: $19/month, Growth: $79/month, Agency: $199/month

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.9
4.8
Rating could not be found
4.9

(Click here to return to our list.)

FormAssembly

FormAssembly is an all-in-one web form builder and data collection solution.
FormAssembly is an all-in-one web form builder and data collection solution.

FormAssembly is an all-in-one web form builder and data collection solution. It offers email notifications, data privacy, a mobile app and several integrations. 

With its dynamic form settings, you can make it easier for users to fill out complex forms using conditional logic. You can also create order and payment forms, including file attachments from the user.

 

Drag-and-drop builder: Yes

High quality templates: Yes

A/B testing functionality: No

Data reporting and analytics: No

Integrations with third-party software: Yes

Pricing: Professional: $89/month, Premier: $224/month, Enterprise Cloud: request for a quote, Compliance Cloud: request for a quote

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.4
4.4
4.4
4.4

(Click here to return to our list.)

Formsite

FormAssembly is an all-in-one web form builder and data collection solution.
FormAssembly is an all-in-one web form builder and data collection solution.

Formsite is an online form builder that allows you to easily create professional online forms and surveys. It offers over 100 customizable templates for various business needs, such as registrations, order forms, and course evaluations.

Formsite is known for their data security. You can encrypt texts in specific form fields so that those without permission can’t view them. Also, you can also produce password-protected reports, which is great if you’re collecting responses for health or school reports.

 

Drag-and-drop builder: Yes

High quality templates: Yes

A/B testing functionality: No

Data reporting and analytics: Yes

Integrations with third-party software: Yes

Pricing: Deluxe: $21/month, Pro 1: $34/month, Pro 2: $59/month, Pro 3: $84/month, Enterprise: $209/month

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.5
4.4
Rating could not be found
4.5

(Click here to return to our list.)

Formstack Forms

Formstack Forms is an online form builder.
Formstack Forms is an online form builder.

Formstack Forms is an online form builder that is part of Formstack, a workplace productivity platform. It helps businesses automate the process of creating digital forms and collecting data.

Its conditional logic feature allows you to create personalized and user-friendly forms that help to boost conversion rates. Formstack also offers advanced features such as project management, over 50 integrations with third-party software, and a drag-and-drop builder.

 

Drag-and-drop builder: Yes

High quality templates: Yes

A/B testing functionality: No

Data reporting and analytics: Yes

Integrations with third-party software: Yes

Pricing: Starter: $50/month, Teams: $83/month, Pro: $208/month, Enterprise: request for a quote

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.4
4.2
4.2
4.3

(Click here to return to our list.)

Google Forms

Google Forms is an online software that is part of Google’s web-based apps suite.
Google Forms is an online software that is part of Google’s web-based apps suite.

Google Forms is a survey administration software that you can use for free, alongside Google’s web-based apps suite such as Google Docs and Google Sheets. With Google Forms, you can quickly create basic digital forms such as surveys and questionnaires.

It also offers a few templates you can customize and design from scratch, such as customer feedback or event registration forms. Data collected from your Google Forms are automatically saved into a Google spreadsheet, making it easy to keep track of your form submissions.

 

Drag-and-drop builder: No

High quality templates: Yes

A/B testing functionality: No

Data reporting and analytics: No, numbers are only collected in Google Sheets

Integrations with third-party software: Yes

Pricing: Free

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.6
4.7
Rating could not be found
4.7

(Click here to return to our list.)

Gravity Forms

Gravity Forms is a WordPress form plugin that allows you to create forms and collect responses from your website.
Gravity Forms is a WordPress form plugin that allows you to create forms and collect responses from your website.

Gravity Forms is a WordPress form plugin that allows you to create forms and collect responses from your website. You easily can create contact forms, quizzes, polls and more from within your WordPress dashboard.

Some of its features include a drag-and-drop builder, advanced notifications routing, and conditional logic fields. Though Gravity Forms doesn’t have templates, they do provide over 30 form field inputs for you to choose from.

 

Drag-and-drop builder: Yes

High quality templates: No

A/B testing functionality: No

Data reporting and analytics: Yes

Integrations with third-party software: Yes

Pricing: Basic License: $59/year, Pro License: $159/month, Elite License: $259/month

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.7
4.5
Rating could not be found
4.6

(Click here to return to our list.)

Hubspot Forms

HubSpot is a full-stack CRM platform that also comes with its online form builder, Hubspot Forms.
HubSpot is a full-stack CRM platform that also comes with its online form builder, Hubspot Forms.

HubSpot is a full-stack CRM platform that comes with a suite of powerful free tools to help you grow your business — and one of them is Hubspot Forms. Its form builder is part of their marketing hub and it is free to use. However, it works best if you’re already using Hubspot as your CRM because data is automatically routed into Hubspot’s CRM system.

Even though it’s free, you can create unlimited forms with up to 1,000 form fields. Some other features include a drag-and-drop builder and event triggers.

 

Drag-and-drop builder: Yes

High quality templates: Yes

A/B testing functionality: Yes

Data reporting and analytics: Yes

Integrations with third-party software: Yes

Pricing (for Hubspot’s marketing hub): Starter: $45/month, Professional: $800/month, Enterprise: $3,200/month

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.4
4.5
4.5
4.5

(Click here to return to our list.)

Jotform

JotForm is a cloud-based form automation solution that allows you to create forms for a plethora of business purposes.
JotForm is a cloud-based form automation solution that allows you to create forms for a plethora of business purposes.

JotForm is a cloud-based form automation solution that allows you to create forms for a plethora of business purposes. With more than 10,000 free templates you can choose from, you can create forms that generate leads, collect payments, conduct surveys, and many more.

Not only can you create single page forms, you can create multi-page forms to improve user experience and collect even more data.

 

Drag-and-drop builder: Yes

High quality templates: Yes

A/B testing functionality: Yes

Data reporting and analytics: Yes

Integrations with third-party software: Yes

Pricing: Starter: Free, Bronze: $24/month, Silver: $29/month, Gold: $79/month

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.6
4.7
4.6
4.6

(Click here to return to our list.)

LeadGen App

LeadGen App is an online form builder that helps you capture more leads from your website.
LeadGen App is an online form builder that helps you capture more leads from your website.

 

LeadGen App helps B2B brands and marketers capture more leads from their website and landing pages with high-converting online forms. The form builder provides an intuitive interface to easily create and design lead generation forms without coding skills.

It has powerful features such as Google reCAPTCHA, and geo-fencing to block out visitors from locations that are irrelevant for your business. This helps to attract and convert the right type of leads for your business.

With more than 100 form templates, you can give your form a professional look and feel and quickly customize it for your own brand and maximize your lead generation.

Drag-and-drop builder: Yes

High-quality templates: Yes

A/B testing functionality: Yes

Data reporting and analytics: Yes

Integrations with third-party software: Yes

Pricing: Basic: Free, Pro: $49/month, Scale: $99/month

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
5.0
5.0
5.0
5.0

(Click here to return to our list.)

Microsoft Forms

Microsoft Forms is an online form builder as part of Microsoft’s Office365 suite.
Microsoft Forms is an online form builder as part of Microsoft’s Office365 suite.

Microsoft Forms is an online form builder as part of Microsoft’s Office365 suite. You can create surveys, polls, and questionnaires within minutes and easily view your data with visual charts. One major perk about Microsoft Forms is that it’s free for all Microsoft users.

You can choose from several different templates for various purposes, such as course evaluation, employee satisfaction surveys, and even wedding invitations. Some of its features include a visual drag-and-drop builder and integration to Outlook calendar.

 

Drag-and-drop builder: Yes

High quality templates: Yes

A/B testing functionality: No

Data reporting and analytics: Yes

Integrations with third-party software: Yes

Pricing: Free

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.5
4.6
4.5
4.5

(Click here to return to our list.)

Moosend

Moosend is a marketing automation platform that allows you to create subscription forms without having any technical knowledge.
Moosend is a marketing automation platform that allows you to create subscription forms without having any technical knowledge.

Moosend is a marketing automation platform that allows you to create subscription forms without having any technical knowledge. Its drag-and-drop form builder makes it easy to create professional forms that convert.

You can choose from a variety of premade form templates or create one from scratch. With Moosend, you set certain visibility options such as displaying forms only on specific pages, based on your visitor’s country, and based on your visitor’s city. This allows you to only collect extremely targeted lead information.

 

Drag-and-drop builder: Yes

High quality templates: Yes

A/B testing functionality: Yes

Data reporting and analytics: Yes

Integrations with third-party software: Yes

Pricing: Free plan (up to 1,000 subscribers), Pro: $8/month (scales with Subscriber Count), Enterprise: request for a quote

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.7
4.8
4.8
4.8

(Click here to return to our list.)

Ninja Forms

Ninja Forms is a free form builder plugin designed for WordPress.
Ninja Forms is a free form builder plugin designed for WordPress.

Ninja Forms is a free form builder plugin designed for WordPress, making it easy to create forms and directly implement them on your website.

Its drag-and-drop builder lets you create forms easily, and all the forms you create will automatically match the style of your WordPress theme. This helps you to maintain the consistency of your forms.

 

Drag-and-drop builder: Yes

High quality templates: Yes

A/B testing functionality: No

Data reporting and analytics: Yes

Integrations with third-party software: Yes

Pricing: Free, Personal: $49.50/year, Professional: $99.50/year, Agency: $249.50/year

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.3
Rating could not be found
Rating could not be found
4.3

(Click here to return to our list.)

Optimonk

Optimonk is a conversion optimization tool.
Optimonk is a conversion optimization tool.

Optimonk is a conversion optimization tool that helps to prevent cart abandonment through the use of behaviour-based pop-ups. This means that you can choose to display these pop-ups based on location, engagement level, cart value, and many other factors.

It has four different form types that you can choose from – popup, fullscreen, side message, and nano bar. Optimonk also provides several customizable templates for various business needs such as Valentine’s Day, Black Friday, and lead qualification surveys.

 

Drag-and-drop builder: Yes

High quality templates: Yes

A/B testing functionality: Yes

Data reporting and analytics: Yes

Integrations with third-party software: Yes

Pricing: Free plan, Essential: $29/month, Growth: $79/month, Premium: $199/month, Master: request for a quote

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.9
4.9
4.9
4.9

(Click here to return to our list.)

Pabbly

Pabbly is a suite of cloud-based software that includes a form builder.
Pabbly is a suite of cloud-based software that includes a form builder.

Pabbly is a cloud-based software that specializes in subscription billing and management processes. It also offers an affordable form builder that doesn’t restrict features across different product versions. So simply put, you pay a flat rate and you get access to all the good stuff!

Some other features include conditional logic, a drag-and-drop builder, and email autoresponders. Notably, it charges a flat fee depending on your chosen number of forms and customer volume.

 

Drag-and-drop builder: Yes

High quality templates: Yes

A/B testing functionality: No

Data reporting and analytics: Yes

Integrations with third-party software: Yes

Pricing: $10/month

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.2
4.3
4.3
4.3

(Click here to return to our list.)

Paperform

Paperform is a cloud-based form builder with an extensive library of templates.
Paperform is a cloud-based form builder with an extensive library of templates.

Paperform is a cloud-based form builder that boasts a wide collection of online forms. Its extensive template library includes over 300 unique templates such as wedding invitations, restaurant reservations, and even tattoo consent forms.

Paperform offers other attractive features like scheduling appointments, smart forms, and its native integration with online payment services like Paypal and Stripe. Notably, it offers COVID-19 support to help small businesses get through difficult times, such as free video chats with Paperform’s experts, COVID-19 specific templates, and financial relief.

 

Drag-and-drop builder: Yes

High quality templates: Yes

A/B testing functionality: No

Data reporting and analytics: Yes

Integrations with third-party software: Yes

Pricing: Essentials: $12.50/month, Pro: $32.50/month, Agency: $82.50+/month

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.6
4.9
4.9
4.8

(Click here to return to our list.)

Qzzr

Qzzr offers a suit of software to understand and convert leads.
Qzzr offers a suit of software to understand and convert leads.

Qzzr is an online quiz tool that creates and customizes quizzes to help capture your audience’s attention and interests. With a simple interface to make highly customizable quizzes, Qzzr’s analytic tools help to turn website visitors into leads with its visitor profiling capabilities.

The software also offers services to optimize and support your campaigns according to your needs. Notably, Qzzr has a dedicated account manager to provide consultation on your strategic goals, design choices and content creation.

 

Drag-and-drop builder: Yes

High quality templates: Yes

A/B testing functionality: No

Data reporting and analytics: Yes

Integrations with third-party software: Yes

Pricing: Basic: $24.99/month, Pro: request for quote, Enterprise: $10,000 (base price)

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.0
4.3
Rating could not be found
4.2

(Click here to return to our list.)

Sendinblue

Sendinblue offers a suite of marketing and sales services.
Sendinblue offers a suite of marketing and sales services.

Sendinblue’s Signup Forms is designed primarily to encourage email signups. Its drag-and-drop builder has an intuitive user interface that enables design for both desktop and mobile forms. Forms may be embedded onto your website, emails, and social media profiles for easy accessibility and visibility.

The software also offers a wider suite of marketing tools such as email marketing, SMS, and landing page builders.

 

Drag-and-drop builder: Yes

High quality templates: No

A/B testing functionality: No

Data reporting and analytics: Yes

Integrations with third-party software: Yes

Pricing: Free plan, Lite: $25/month, Premium: $65/month, Enterprise: request for a quote

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.6
4.5
4.5
4.5

(Click here to return to our list.)

Socital

Socital is an online marketing platform for e-commerce businesses.
Socital is an online marketing platform for e-commerce businesses.

Socital is an online marketing platform designed mainly for e-commerce businesses to capture and convert leads. It offers survey forms and contact forms for feedback and visitor information collection. With time-based and behavioral triggers, Socital’s exit-intent technology aims to reduce cart-abandonments and convert more leads.

Socital’s other features include a campaign builder for pop-ups and forms, social media call-to-action (CTA) buttons, custom messages, campaign scheduler, on-site targeting, email segmentation, and integration.

 

Drag-and-drop builder: Yes

High quality templates: Yes

A/B testing functionality: No

Data reporting and analytics: Yes

Integrations with third-party software: Yes

Pricing: Free plan, Accelerate: $27/month, Growth: $55/month, Pro: $83/month, Pro Plus: $112/month, Corporate: request for a quote

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
5.0
4.9
Rating could not be found
4.9

(Click here to return to our list.)

Typeform

Typeform creates conversational forms for deeper engagement.
Typeform creates conversational forms for deeper engagement.

Typeform is an online form builder that emphasizes creating conversational forms. Find a template that fits you best with Typeform’s extensive library of templates, and utilize their chatbot to converse with leads to encourage action, signups, and recommend products.

The easy-to-use interface makes Typeform an attractive option to embed into your website. Advanced features like hidden fields, score creation and redirection give great flexibility to users to create different forms for different purposes.

 

Drag-and-drop builder: Yes

High quality templates: Yes

A/B testing functionality: No

Data reporting and analytics: Yes/No

Integrations with third-party software: Yes

Pricing: Essentials: $35/month, Professional: $35/month, Premium: $70/month

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.5
Rating could not be found
4.6
4.5

(Click here to return to our list.)

Wufoo

Wufoo is a form builder from SurveyMonkey.
Wufoo is a form builder from SurveyMonkey.

Wufoo from SurveyMonkey is a typical online form builder that meets your essential needs. Wufoo also supports payment collection by integrating with Stripe and PayPal, and boasts of over 2,000 other integrations to automate your workflows with the data collected through forms.

Its other offerings include mobile access, file uploads, social media sharing, analytics and data security. Access the demo version straight from their website to give it a try!

 

Drag-and-drop builder: Yes

High quality templates: No

A/B testing functionality: No

Data reporting and analytics: Yes

Integrations with third-party software: Yes

Pricing: Free plan, Starter: $14/month, Professional: $29/month, Advanced: $74/month, Ultimate: $183/month

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.2
4.4
4.4
4.3

(Click here to return to our list.)

Zoho Forms

Zoho Forms is an online form builder that improves task assignments and approval workflows.
Zoho Forms is an online form builder that improves task assignments and approval workflows.

Zoho Forms is an online form builder that offers integration with other Zoho’s products like Zoho CRM and Zoho Campaigns, and other third-party software like Salesforce. With these integrations, the form builder aims to improve task assignments and approval workflows for your organization.

For greater form customization, Zoho Forms offer multi-page forms, skip logic, redirections, and mobile forms. Its other supporting features include email campaigns, data analytics, payments, and data security.

 

Drag-and-drop builder: Yes

High quality templates: Yes

A/B testing functionality: No

Data reporting and analytics: Yes

Integrations with third-party software: Yes

Pricing: Basic: $13/month, Standard: $33/month, Professional: $65/month, Premium: $130/month

Software review sites’ rating:

G2 Rating
Capterra Rating
Software Advice Rating
Average Rating
4.
4.4
Rating could not be found
4.4

(Click here to return to our list.)

Conclusion

Phew! What a long list that was! 🤯

It just proves to show that there’s a different option out there for every type of user and business goal.

Other than improving lead conversion rates, figuring out what other data or purpose you hope to get out of your form builder will help you to make a more informed decision on which online form builder suits your needs best. ✨

As always, take advantage of free trials and demos to familiarize yourself with its features and see if it truly fits what you are looking for! 😉

Faye Chong
Faye Chong

Faye is a digital marketing executive at Novocall. When she’s not busy writing articles for Novocall’s blog, she spends her time baking and playing with her dogs.

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