Digital Marketing Executive
Not tracking your calls and attributing them to your marketing campaign can cost you 80% of your conversions. That’s why call tracking software like CallTrackingMetrics was invented.
In doing your research for your ideal call tracking system, you probably would have already come across the several benefits of tracking your calls. But just to recap, here is our ultimate guide to call tracking.
But we know that there are many similar software offerings with the same functions too.
As with other tech solutions, many competitor brands share similar basic functions. This makes choosing the one most suited for your company a lot trickier.
We took the time to try out five other CallTrackingMetrics alternatives and analyze their features.
By the end of this article, you’ll have a greater understanding of CallTrackingMetrics’ competitors and which one can best address your specific business problem. The five Calltrackingmetrics alternatives are:
CallTrackingMetrics allows you to customize several aspects of its call tracking capabilities. These include customizing the call tracking number and whether your marketing campaign is online or offline.
As different businesses have different needs, having customizable settings allows them to personalize their software to suit their specific needs.
Keyword Spotting allows users to set rules that tell the software to detect specific keywords mentioned in call transcriptions. Businesses can then tell the software to take specific actions based on the keywords it identified.
For example, you can tell the software to spot the keyword “wrong number”, and then tell it to not log the call and delete it from the records.
The feature can also be used to detect trends. For example, if several callers mention certain keywords or keyphrases, this might provide you with insights into a potentially growing interest in a particular subject. You can then set a rule telling the software to tag these calls.
This feature helps users save time by eliminating the need to review the recorded audios all over again to identify certain insights before taking action.
Several of CallTrackingMetrics’ users have taken to software review sites to comment on CallTrackingMetrics’ customer service and support.
Several users have raised dissatisfaction about the way their support requests were handled.
Other users meanwhile, have taken to review sites to talk about their negative experiences with CallTrackingMetrics’ user interface.
CallHippo is an on-demand Voice-over-Internet Protocol (VoIP) service provider. Apart from the usual call tracking capabilities, it also allows businesses to set up virtual call centers.
This CallTrackingMetrics alternative has the unique Smart Switch feature. This allows you to switch between phone networks before making calls to avoid poor connections.
The quality of phone signals differs in different parts of the world. As a platform that specializes in helping businesses build call centers in different countries, it is important to help them to provide clearer calls with their customers.
Few other CallHipo features:
Novocall is a holistic call management software with a suite of different features that helps streamline call-driven operations for businesses. These include call tracking, click-to-call, and its automated outbound dialer.
Its call tracking capabilities helps you improve your visibility of your call-driven online and offline marketing campaigns. By tracking each call to the original campaign, you can identify the best performing campaigns and make informed decisions that maximize your ad spend.
To further support your call tracking efforts, Novocall even has a website lead source feature that tells you which of your webpages drives the most calls.
Couple this with the typical call tracking features and you get a powerful inbound call attribution tool.
Other Novocall Conversations features:
CallRail is a call tracking and analytics software that provides in-depth insights into your inbound calls. It identifies online and offline campaigns, allowing you to attribute calls to its source.
This CallTrackingMetrics alternative has a unique feature called visitor timeline. It shows users every interaction a site visitor makes with your website. This includes the page where the visitor first enters your site, landing page, and the web page that drove the call.
This reveals the customers’ intent and gives you insight into what your customers are looking for and how they found it. Essentially, it helps you identify the web pages that deliver a higher call volume.
Other CallRail features:
ResponseTap is an intelligent call tracking software that helps businesses and call centers attribute their calls to specific marketing campaigns.
Call tracking software typically help businesses identify the best performing campaign to optimize their marketing efforts. However, many software only reveal information about call metrics. ResponseTap allows users to generate revenue reports.
Known as the Smart Match feature, the revenue reports generated gives users direct insight into which campaign is driving the most revenue.
Other ResponseTap features:
Ringba is a CallTrackingMetric alternative meant for enterprises. It is an inbound call tracking and analytics platform designed for marketers.
Their Instant Caller Profile can provide the user with highly detailed customer profiles. Users can obtain information such as the caller’s hobbies, lifestyle habits, and their purchasing power. Ringba utilizes this data to conduct predictive routing and connect businesses to leads with the highest purchase probability.
Other Ringba features:
Let’s be fair, each software has its own specialties and features to match your business needs.
Here’s a quick overview of each product:
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Hopefully, this guide was helpful in helping you decide whether or not CallTrackingMetrics is worth it.
While different software have different USPs, it’s always better to use software that come with complementary features that support the main feature you are paying for. In the case of Novocall, it is a holistic call management software with several other features that support its call tracking capabilities.
For more information on how Novocall can help improve your call tracking capabilities, get started today with our 14-day free trial!
JJ is the Co-Founder of Novocall. When he’s not busy building the Novocall brand, he spends his time watching crime shows and documentaries.
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