Digital Marketing Executive
If you conduct business over the phone and are not using call tracking software, start now.
Call tracking software attributes an inbound sales call to a marketing campaign. These campaigns must be designed with the specific goal of driving inbound sales calls.
This is important for businesses that conduct sales activities over the phone as it allows them to measure the success of their marketing efforts.
That being said, choosing the right one that’s best suited for your business is tough. Most software has a suite of other complementary features to support call tracking.
Let’s look at the top 26 call tracking solutions of 2021 to see which are the best ones.
In business, time is money. And therefore, so is the ease of setting up and using the software is important.
As a business ourselves, we know the frustration of wasting unnecessary time on setting up overly complicated solutions all too well.
The faster you can get the software up and running, the faster you can start tracking calls and collecting data.
The software must offer flexible and customizable plans.
Each plan should come with a set of features in order to suit the specific requirements of different businesses. The plan should also be customizable depending on the business size and their needs.
Typically, an enterprise-level business has the highest budget and will go for the most expensive plans with the most number of features.
Call recording function is to record conversations between customers and the sales team.
Based on the recorded data, it can be used to review call and conversation quality.
This means businesses can gain useful information from it to improve sales team performance for handling calls and understand better what the customer needs.
By integrating your software with CRM software you don’t need to manually log calls activity in the system.
This integration also allows you to track and measure your lead’s journey through multiple touchpoints and identify which final step that led to a conversion.
A comprehensive and detailed report enables you to identify which methods or platforms are most effective in attracting qualified leads.
It gives your business the ability to simultaneously observe current changes in data points whilst analyzing past data.
This allows you to make better and more informed decisions by learning from past interactions with your leads and customers.
Some AI-powered software facilitates in-call analytics so they can analyze conversations even before the call even ends.
800response is a cloud-based solution that provides lead generation, lead tracking, and lead analytics features. Its real-time call tracking and monitoring tools allow focused tracking and targeted nurturing of valuable leads. You can gain insightful data about incoming callers to gain visibility into customer interactions. Apart from call tracking, it also has a missed call monitoring feature. This sends your reps emails or SMS notifications for any missed or unanswered calls, facilitating follow-ups with prospective customers.
Ease of setting up: Easy set up
Customizability: Highly customizable. Each plan comes with its own set of features. But you can request for a unique quote to customize the feature.
Call Recording Function: Yes, CallFinder feature consists of call recording and transcription.
CRM Integration: Yes. The specific CRM brands were not specified
Real-time data tracking and analytics: Yes
Pricing: Request for a quote
Software review sites’ rating:
ActiveDemand is an integrated marketing platform that helps businesses manage multiple call tracking campaigns. It also has a call lead scoring feature that gives a custom lead score to all calls based on factors such as previous visits, campaign engagement, and keywords. You can also reach out to customers with ActiveDemand’s email marketing capabilities and scheduled direct text messages.
Ease of setting up: Easy set up
Customizability: No
Call Recording Function: Yes. They have full Call Transcription and Actionable Keyword Monitoring to transcribe conversations and give leads score based on keywords.
CRM Integration: Yes. PipelineDeals, Pipedrive, Salesforce, Zoho, Microsoft Dynamic 365, and many more
Real-time data tracking and analytics: Yes
Pricing: Call tracker: $0 per month, Email Marketer: $15 per month, Small Business Marketer: $69 per month, Corporate Marketer: $199 per month
Software review site’s rating:
CallHippo is an all-in-one VoIP solution with call tracking features that helps businesses manage call tracking campaigns and get access to real-time analytics. It even helps you keep track of your offline marketing efforts. You can assign specific numbers to each source and depend on CallHippo to keep track of these campaigns.
Ease of setting up: Easy set up
Customizability: Yes
Call Recording Function: Yes
CRM Integration: Yes. Zapier, Pipedrive, Microsoft Dynamic 365, Salesforce, Zoho
Real-time data tracking and analytics: Yes
Pricing: Monthly Plans: Toll Free: $40 per month. Local: $12 per month.
Software review site’s rating:
CallAction is a sales automation software that automates outbound calls, emails, and messages. It allows users to not only track calls, but provides analytics on your campaigns and tracks your marketing ROI. It also comes with a lead engagement feature that allows users to engage with your customers through multiple communication channels – phone calls, emails, and text messages.
Ease of setting up: Easy set up
Customizability: Yes
Call Recording Function: Yes
CRM Integration: Yes. API or Zapier
Real-time data tracking and analytics: Yes
Pricing: Solo Starter: $115 per month, Solo Advanced: $224 per month, Team Pro: $499 per month, Enterprise: Custom
Software review site’s rating:
CallFire is a cloud call center software that automates outbound calls and monitors business activity. You can purchase multiple local and international tracking numbers to assign them to your marketing campaigns. The call tracking feature provides real-time call reporting to give you a holistic view of your marketing campaign, and data gathered can be linked to Google Analytics.
Ease of setting up: Easy set up
Customizability: Yes.
Call Recording Function: Yes
CRM Integration: Yes. Zapier
Real-time data tracking and analytics: Yes
Pricing: Pay as you go: 6¢/minute or text, Lite: $99 per month, Startup: $199 per month, Grow: $299 per month, Pro: $599 per month
Software review site’s rating:
CallRail helps businesses set their marketing strategy on the right path with its compact call tracking feature. Their AI-powered analytic tools give businesses insights on how to align their products with customer’s needs. It works for tracking inbound and outbound calls. To improve your team’s efficiency, you can organize your own call flow to build a personalized routing system. Its use of round robin algorithms optimizes its call tracking feature by distributing callers based on locations for specific areas or zip codes. It also has a Responsive Routing feature that distributes calls based on lead qualification status, website activities, or past call history.
Ease of setting up: Easy setup
Customizability: No
Call Recording Function: Yes. Conversation Intelligence and Form Tracking
CRM Integration: Yes. Salesforce
Real-time data tracking and analytics: Yes
Pricing: Call tracking: $45 per month, Conversation Analytics: $95 per month, Marketing Analytics: $95 per month, Analytics Suite: $145 per month
Software review site’s rating:
CallSource is a call tracking software designed for appointment-based businesses of various sizes. Such businesses include those in the pest control, dental and automotive industries. Its Call Management features to grant you access to call processing and real-time online reporting. Based on your report, CallSource provides personal coaching for call to have the skill needed for increasing sales and appointments. Their service is available across the US and Canada.
Ease of setting up: Easy set up
Customizability: Yes
Call Recording Function: Yes. Appointment Confirmation, LeadScore, and DealSaver feature
CRM Integration: Yes. Contact their representatives for more information about CRMs.
Real-time data tracking and analytics: Yes
Pricing: request for price
Software review site’s rating:
Call Tracking Pro is a call tracking software that helps you track inbound and outbound phone calls. Its integration with Twilio enables businesses to communicate better using multiple channels such as voice, messages, or video. Call Tracking Pro has features such as call whisper, which allows you to route, record, and notify your sales rep about who the lead is. Its integrations with Google Drive and Dropbox provide you with unlimited access to call recording backups, so you don’t have to worry about losing any audio files.
Ease of setting up: Easy set up
Customizability: No
Call Recording Function: Yes
CRM Integration: No
Real-time data tracking and analytics: No
Pricing: All features included: $25 per month
Software review site’s rating:
Call Box is a call tracking and comprehensive phone solution that utilizes artificial intelligence (AI) to manage calls. This allows its users to identify and analyze customers’ tone and facial expressions during live chats. The speech recognition feature also detects patterns of words that will potentially create sales or not. It also offers an intelligent call routing feature to connect your customers to the most qualified reps quickly.
Ease of setting up: Easy setup
Customizability: Yes
Call Recording Function: Yes
CRM Integration: Yes. API or Zapier
Real-time data tracking and analytics: Yes
Pricing: Not available
Software review site’s rating:
CallN is a hybrid cloud-based call tracking software. It is a call recording, call transcription, call sentiment, call analytics and business intelligence solution. Other than call recording, it offers tools to tag and categorize calls based on customized rules. This helps you to easily filter your calls and track caller information.
Ease of setting up: Easy set up
Customizability: No
Call Recording Function: Yes
CRM Integration: Yes. Zendesk, Salesforce, Amazon, Virtual machine, Broadsoft
Real-time data tracking and analytics: Yes
Pricing: $17 per month
Software review site’s rating:
Convirza is an enterprise call tracking and optimization platform that helps you maximize your marketing strategy with advanced call tracking, analytics, and post-call automation. You are able to attribute your calls from various online and offline channels with unique tracking numbers. As it tracks customer activities before and during the calls, you can review your call performance from detailed call recordings. This also provides you with insights on the performance of your reps.
Ease of setting up: Easy set up
Customizability: Yes
Call Recording Function: Yes
CRM Integration: Yes. API or Zapier
Real-time data tracking and analytics: Yes
Pricing: Starter: $29 per month, Professional: $199 per month, Advanced: Custom
Software review site’s rating:
DialogTech is call analytics and optimization platform. Its call tracking feature tracks down data such as detailed customer information, customer interactions before and after the call, and which marketing source led them to your business. It has other features such as DialogAnalytics that analyzes each call conversation, while ExperienceHub personalizes callers’ experiences.
Ease of setting up: Easy set up
Customizability: Yes
Call Recording Function: Yes
CRM Integration: Yes. Microsoft Dynamics 365, Salesforce, Google Analytics and many more
Real-time data tracking and analytics: Yes
Pricing: Request for price
Software review site’s rating:
HubSpot is an all-in-one CRM tool with call tracking capabilities as part of its suite of features. You can make outbound calls via the software itself and record call activities. All customer activity is recorded in the software and provides your sales team with a holistic view of your customers. Besides call tracking, HubSpot is available to track emails too so you can send a follow-up notification.
Ease of setting up: Complicated setup due to a large number of features
Customizability: Yes
Call Recording Function: Yes
CRM Integration: Yes. Salesforce
Real-time data tracking and analytics: Yes
Pricing: Free
Software review site’s rating:
Infinity is a cloud-based call tracking solution with integrated visitor tracking abilities. The call tracking feature provides visitor-level call tracking which includes sources, keywords, and channels they interact with. To support its call tracking feature, the conversation analytics feature helps businesses dive deeper and discover insights into what was said during the call. This helps you understand the caller’s intent and optimize marketing efforts.
Ease of setting up: Easy set up
Customizability: Yes
Call Recording Function: Yes
CRM Integration: Yes. Salesforce, Microsoft Dynamics, Oracle, SAP
Real-time data tracking and analytics: Yes
Pricing: SMB: $49 per month, Pro: $199 per month, Enterprise: custom
Software review site’s rating:
Invoca is an AI-powered call tracking software. Its real-time analytics collects data on how well your campaign performs to provide useful insights on which marketing campaign to optimize. Invoca also allows users to qualify and route calls based on factors such as geographic location, time of call, product interest, and more. This allows users to personalize the caller experience to increase conversion rates.
Ease of setting up: Easy set up
Customizability: Yes
Call Recording Function: Yes
CRM Integration: Yes. Salesforce
Real-time data tracking and analytics: Yes
Pricing: request for price
Software review site’s rating:
Novocall Conversations is a call automation software with call tracking features to help businesses optimize campaigns and drive more conversions. As a call automation software, Novocall Conversations can be embedded onto users’ websites as a widget which allows their site visitors to schedule a call with their sales reps. It can also be integrated with lead forms on Facebook ads to allow users to reach out to a wider audience.
Ease of setting up: Easy set up
Customizability: Yes
Call Recording Function: Yes
CRM Integration: Yes. Salesforce, Zapier, HubSpot
Real-time data tracking and analytics: Yes
Pricing: request for a price
Software review site’s rating:
MediaHawk is a call tracking and marketing analytic solution that helps users identify the marketing activities that are generating the best leads for your business. Its call management feature helps you record calls for better customer insights and tailor future marketing campaigns. A unique feature is its call to action tracking that allows you to track forms, live chats, and website email links. You will be able to see a full view of the customer journey and how they interact with your business.
Ease of setting up: Easy set up
Customizability: Yes
Call Recording Function: Yes
CRM Integration: Yes. Google Analytics, Oracle, Zapier and many more
Real-time data tracking and analytics: Yes
Pricing: Static: $60 per month, Dynamic: $160 per month, Complete: $250 per month
Software review site’s rating:
PhoneWagon is a call analytics and tracking software to drive high converting phone calls. With PhoneWagon, you can track calls down to the keyword with its keyword-level tracking feature. PhoneWagon enables dynamic number insertion (DNI), which automatically generates a unique number for every site visitor. This makes it easily scalable and gives you the option to run multiple campaigns.
Ease of setting up: Easy set up
Customizability: Yes.
Call Recording Function: Yes
CRM Integration: Yes. Salesforce, HubSpot, Zapier
Real-time data tracking and analytics: Yes
Pricing: Starter: $45 per month, Pro: $130 per month, Agency: $299 per month
Software review site’s rating:
Retreaver attributes inbound business calls to their campaign source through its real-time call tracking capability. It also gives users the ability to route calls to specific departments and call reps. This matches customers to the most qualified reps. Retreaver has several integrations such as Hubspot, ActiveCampaign and Zapier to cater to different business needs.
Ease of setting up: Easy set up
Customizability: Yes
Call Recording Function: Yes
CRM Integration: Yes. Salesforce, Microsoft Outlook, Zoho, and many more
Real-time data tracking and analytics: Yes
Pricing: Customizable based on your business needs
Software review site’s rating:
Ringba is an AI-powered call tracking software great for inbound call tracking. Its on-demand access network allows you to expand your marketing campaigns to over 60 countries. Its Instant Caller Profile feature helps you collect advanced customer data such as their hobbies and lifestyle. This allows you to provide customers with an interpersonal experience with your brand.
Ease of setting up: Easy set up with tutorials
Customizability: Yes
Call Recording Function: Yes
CRM Integration: Yes
Real-time data tracking and analytics: Yes
Pricing: Basic: $0 per month, Premium: $99 per month, Enterprise: Custom
Software review site’s rating:
ringDNA is a sales engagement software company that provides a variety of sales and marketing solutions based on their customers’ business needs. Their inbound call tracking product, InboundDNA, helps users attribute calls to revenue for campaign optimization. It also has complimentary features like ConversationAI which transcribes and analyzes sales calls to provide deeper customer insight to your sales teams.
Ease of setting up: Easy set up
Customizability: Yes
Call Recording Function: Yes
CRM Integration: Yes. Salesforce
Real-time data tracking and analytics: Yes
Pricing: request for a price
Software review site’s rating:
SmartNumber is a call and text message tracking software that helps you determine the campaign source. Its call analytics provides detailed reports of call duration, response time, and message length. This gives you the insight needed to optimize future marketing strategies and understand your customers better. SmartNumber’s call routing feature allows calls and texts to be routed to any device and employee. This ensures that you constantly engage your customers with the right person.
Ease of setting up: Easy set up
Customizability: Yes
Call Recording Function: No
CRM Integration: No
Real-time data tracking and analytics: Yes
Pricing: $9.99 per month
Software review site’s rating:
Truly is an enterprise voice platform with a variety of features that complement its call tracking capabilities. This includes a comprehensive phone system with click-to-call features that allow sales reps to conduct outbound calls via the integrated CRMs. CRM tools automatically create profiles of your leads and customers in their systems. This provides your business with a holistic view of your leads and customers.
Ease of setting up: Easy set up
Customizability: Yes
Call Recording Function: Yes
CRM Integration: Yes. Salesforce, Zendesk, or custom with your existing CRM system
Real-time data tracking and analytics: Yes
Pricing: Growth: $55 per month, Enterprise: custom
Software review site’s rating:
WhatConverts is a holistic lead management software. One of its core functions is lead tracking. This allows its users to attribute their leads to their specific sources. Some of the features that support this include call tracking, lead form tracking, and online chat tracking. It also comes with other features that support its lead tracking function as well. Lead management features allow users to better organize their leads in their databases, while data analytics features allow users to generate detailed reports which provide insights on which campaigns are driving the most traffic.
Ease of setting up: Easy set up
Customizability: No
Call Recording Function:Yes
CRM Integration: Yes. Pipedrive, Zoho, and Salesforce
Real-time data tracking and analytics: Yes
Pricing: Plus Plan: $30 per month, Pro Plan: $50 per month, Agency Plan: $200 per month
Software review site’s rating:
CallTrackingMetrics is an all-in-one call tracking software that has the solution features needed for businesses of any size. It also has features designed just for agencies and contact centers. Other than call tracking, it boasts other related features such as call analytics and the ability to capture the full customer journey across teams. call and report for call, forms, and text messages with FormReactor which can be integrated into CRMs. Notably, its call tracking feature also supports click-to-call lead forms, text messaging, and live chat. It can operate in up to 80 countries
Ease of setting up: Easy set up
Customizability: Yes
Call Recording Function: Yes
CRM Integration: Yes. HubSpot, Zoho, Microsoft Dynamic, Salesforce
Real-time data tracking and analytics: Yes
Pricing: Business: $39 per month, Marketing: $99 per month, Contact Center: $299 per month, Build Your Own: Custom
Software review site’s rating:
Responsetap is an intelligent call tracking software that helps marketers and call centers attribute their calls to both online and offline platforms. It has a unique feature that provides call reps with possible conversation topics based on the leads’ online customer journey. Using its Smart Match feature, businesses can see which campaigns to optimize based on call revenue data.
Ease of setting up: Easy set up
Customizability: Yes
Call Recording Function: Yes
CRM Integration: Yes. Infusionsoft, Salesforce appexchange, Zoho
Real-time data tracking and analytics: Yes
Pricing: request for a price
Software review site’s rating:
With such a long list of solutions to choose from, which is the best one?
Well, it depends.
Businesses will vary based on size, industry, product, and service. And in turn, so will their specific business needs. If you are a large MNC that requires a large suite of features to complement your call tracking efforts, then Hubspot may be the one for you.
However, if you depend heavily on inbound sales calls and invest heavily in marketing campaigns that help you do that, then Novocall Conversations may be the best option for you. On top of call tracking, it has a variety of call-related features such as call-back automation, Facebook ads integration, and data analytics, making it a holistic call management software.
But why give yourself a headache now. Many of this software come with free trials and custom plans. Do take your time to try them out to see which one best suits your needs.
Nigel is a Digital Marketing Executive at Novocall where he specializes in SEO. Prior to this, he had written for several SaaS companies including Workstream and the now defunct Hatchme. In his free time, he engages in strength training and is a lover of languages.
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