Businesses that use at least one automated distribution method experience an 87% higher conversion rate as compared to businesses who choose to manually distribute leads.
Lead distribution software automatically distributes leads to the most appropriate sales reps, which helps to reduce lead response time.
That’s because you’re 9 times more likely to convert leads if you follow up with them within 5 minutes.
But you might wonder if lead distribution software is right for businesses in your industry.
In this article, we discuss how different industries and business functions can use lead distribution solutions.
A good education is key to a good future. That’s why prospective students and their parents often want to reach out to staff to have their inquiries answered.
But dealing with large volumes of calls can be overwhelming. This can even result in leads being lost as they were put on hold for too long and ended the call before being connected to your staff.
Educational institutions can use lead distribution software as follows:
Financial companies often use technical jargon to explain their already complex administrative processes, products, and services.
This not only makes purchase decisions incredibly difficult but also makes it hard to understand the products and services themselves. Most of the time, potential clients are left with more questions than answers.
Calls will often need to be made with financial advisors so that customers can clear their doubts and make informed decisions.
Finance companies can use lead distribution software as follows:
Real estate businesses rely heavily on phone calls.
Purchasing a home is such an important and personal matter to people and they wouldn’t want to take any chances with it. This is why they often prefer to talk to an agent over the phone to address their queries.
Real estate agents also have to deal with multiple prospects and clients who expect them to be their advisors throughout the entire buying process.
Real estate businesses can use lead distribution software as follows:
Customers often reach out to hotels and travel agencies regarding tour packages and accommodation options.
When you’re spending this much money on vacation, you want to be sure that you are spending it wisely on the right package. Because of this, travelers tend to contact travel agencies and hospitality companies via live chat, email, or phone calls.
Travel and hospitality companies can use lead distribution software as follows:
For the most part, healthcare organizations have been relying on phone calls to schedule appointments, follow up with patients, and even communicate with other doctors. Even though most of these processes can now be done online, many still prefer to directly contact healthcare providers to enquire and book appointments.
Healthcare providers can use lead distribution software as follows:
Traditionally, marketing teams would have to hand over qualified leads that were led to your website via inbound campaigns.
The sales team would then have to sort out these leads manually to match each lead to the right sales rep. If the handover and manual distribution were done badly, you will end up with lost or mismatched leads.
Marketing teams can use lead distribution software as follows:
There are still companies out there that rely on manual lead distribution to assign leads to sales reps. This slows down your entire sales process.
The longer your leads wait, the higher the chances of them going to your competitor instead of purchasing your product or service.
Sales teams can use lead distribution software as follows:
Your Customer Success team is responsible for taking care of your leads’ needs once your Sales team has handed them over.
Sometimes, your Customer Success reps are the ones who actually close the deal. It is essential that they are provided in-depth insights into the lead’s preferences and needs to provide a personalized experience.
Customer Success teams can use lead distribution software as follows:
As you can see, lead distribution software can benefit a whole range of industries and business functions.
By using its lead distribution feature, like the one Novocall, provides you, you can distribute leads to reps based on several predefined criteria.
This ensures that only the relevant reps attend to your leads. On top of that, the round robin algorithm routes leads based on reps’ availability, so you never miss a lead.
Now that you’re aware of how lead distribution benefits various industries, let’s look at the competitors out there!
To help you in your decision-making process, we’ve compiled a list of other lead distribution software you can check out.
Faye is a digital marketing executive at Novocall. When she’s not busy writing articles for Novocall’s blog, she spends her time baking and playing with her dogs.
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