Digital Marketing Executive
400%. That’s the odds of a lead responding if you call them back within five minutes of them calling you.
Lead distribution help businesses quickly match inbound leads to the right sales reps. This way, you never have to make them wait.
The faster you assign your leads to the most qualified sales reps, the higher the chances of them converting into a customer.
With that said, choosing the right lead distribution software that’s best suited for your business is tough.
Let’s look at the top 20 lead distribution solutions to help you decide the right one to purchase.
Many leads are lost when they are routed to sales reps who aren’t available.
This problem can be avoided with availability-based lead routing. Leads will only be distributed to sales reps who are available and ready to engage with them.
Most lead distribution software allows reps to set their working hours. This ensures that leads are still being connected to another sales rep even if the intended rep is busy or unavailable.
Lead distribution software often stand on their own without connecting to other software or tools.
But, the software should allow you to integrate with other tools so that all your leads and data are on one platform.
Integrating your software with CRM software such as Hubspot or Salesforce allows you to skip manual data entry. This speeds up processes and eliminates human error.
Detailed reports provide in-depth insight on leads and give an overview of how sales reps are performing.
These reports provide information on the total number of leads, the leads accepted or declined by each rep, and average response times.
Through this, gives insight on the quality and quantity of deals each rep is closing for each type of lead. Businesses can also offer additional training for reps who are underperforming.
It is a feature that helps businesses keep track of what happens to leads once a sales rep accepts them.
Good lead distribution software should come with this feature to allow your sales reps to provide an update on the lead in the form of a survey, while others give your reps the option to leave comments instead. This includes the progress of the lead or whether the deal has been closed.
This feature gives businesses information on the progress and quality of the leads, allowing them to make any necessary modifications to their lead management strategy to optimize sales processes.
Lead distribution software should incorporate rules-based lead routing to assign leads to the most appropriate reps based on predefined criteria.
Some criteria include geographic location, sales reps’ expertise, and business function. This helps match the lead with a sales rep who is best-suited to address business problems of specific lead profiles.
As a result, incidents of lead leakage and matching leads to the wrong sales reps can be prevented.
Bitrix24 is a CRM solution with lead distribution features. This software allows you to manage, capture, and store lead data all on one platform. Its lead distribution function will enable you to evenly distribute leads that come through inbound calls, website live chats, emails, and so on. Apart from lead distribution, Bitrix24 offers email marketing and social media management tools to automate business processes.
Availability-based lead distribution: No
CRM integrations: No
Detailed reporting and analytics: Yes
Feedback capture: No
Rules-based routing: Yes
Pricing: Free plan: $0 per month, Special plans: from $15.36 per month, Business plans: from $63.36 per month
Software review sites’ rating:
Boberdoo is a lead management software that helps to automate business processes – lead distribution, billing, accounting, and reporting. Their lead distribution platform allows you to track and route web-based sales leads using pre-set custom rules. You are also able to distribute leads in real-time.
Availability-based lead distribution: No
CRM integrations: Yes. Custom CRM integrations allow you to integrate any CRM software
Detailed reporting and analytics: Yes
Feedback capture: No
Rules-based routing: Yes
Pricing: Request for a quote
Software review sites’ rating:
Chili Piper is an inbound sales automation software with lead routing capabilities that helps businesses schedule online meetings. You can collect information on leads through web forms to instantly qualify and route leads to the right reps in real-time. Incoming leads can be segmented on the region, company size, or other pre-set rules.
Availability-based lead distribution: Yes
CRM integrations: Yes. Salesforce and Hubspot
Detailed reporting and analytics: Yes
Feedback capture: Yes
Rules-based routing: Yes
Pricing: Request for a quote
Software review sites’ rating:
Distribution Engine is a native Salesforce application that ensures leads are distributed to the most qualified reps. This software distributes leads using the round-robin algorithm, skills-based, or lead source filters. Distribution Engine’s alerts, along with its auto-reassign feature, minimizes the chances of lost leads. Advanced reporting also shows the average hourly distribution volumes to predict the workload for the team.
Availability-based lead distribution: Yes
CRM integrations: Yes. Hubspot
Detailed reporting and analytics: Yes
Feedback capture: No
Rules-based routing: Yes
Pricing: Standard support: $0 per month, Premium support: Custom
Software review sites’ rating:
Freshsales is a sales CRM software by Freshworks that incorporates lead distribution features. You can segment leads into different categories based on several criteria such as country and zip codes. You can create several groups and combine multiple rules to segment leads. With Freshsales’ in-built phone, you can purchase local and toll-free numbers for any country and state.
Availability-based lead distribution: Yes
CRM integrations: Yes. Hubspot and Zapier
Detailed reporting and analytics: Yes
Feedback capture: Yes
Rules-based routing: Yes
Pricing: Sprout plan: $0 per month, Blossom plan: $12 per month, Garden plan: $25 per month, Estate plan, $49 per month
Software review sites’ rating:
Lead Assign is a lead routing software that captures and routes leads to the best-matched sales reps. This software allows you to funnel your leads to the most appropriate rep based on multiple predefined custom rules. Lead Assign’s automated follow-up feature prompts a rep for feedback after the call. This provides insightful information such as the progress of the call and the value of the lead.
Availability-based lead distribution: Yes
CRM integrations: Yes. API integrations, Zapier or Pipedrive
Detailed reporting and analytics: Yes
Feedback capture: Yes
Rules-based routing: Yes
Pricing: Lead Assign Ultimate: from $90 per month
Software review sites’ rating:
LeadByte is a cloud-based lead management software that helps businesses collect, nurture, and distribute leads in real-time. LeadByte’s lead distribution feature allows you to distribute incoming leads by setting customizable criteria. You can also set up rules to eliminate invalid leads. The software offers other key features such as activity tracking, campaign management, and source tracking.
Availability-based lead distribution: No
CRM integrations: Yes. API integrations, Zapier or Pipedrive
Detailed reporting and analytics: Yes
Feedback capture: No
Rules-based routing: Yes
Pricing: From $299 per month
Software review sites’ rating:
Lead Capsule is a cloud-based lead management software that has lead generation, lead distribution, lead commerce, and CRM capabilities. Its lead distribution features allow you to deliver leads to the relevant sales reps in real-time. Lead Capsule also has call tracking features to track both inbound and outbound phone calls.
Availability-based lead distribution: Yes
CRM integrations: Yes, but not specified
Detailed reporting and analytics: Yes
Feedback capture: No
Rules-based routing: Yes
Pricing: Lite plan: $499 per month, Professional plan: $699 per month, Enterprise plan: $999 per month, Dedicated plan: $1,499 per month
Software review sites’ rating:
LeadExec is a lead distribution software designed to easily capture and route inbound web leads and phone calls. You can create lists based on geographic area, set call times and apply daily lead limits to each sales rep. LeadExec’s comprehensive report gives you real-time lead performance that can be segmented by campaign, website, or lead source.
Availability-based lead distribution: Yes
CRM integrations: Yes, but not specified. ClickPoint (LeadExec’s parent company) has its very own CRM software, SalesExec.
Detailed reporting and analytics: Yes
Feedback capture: No
Rules-based routing: Yes
Pricing: Starter plan: $450 per month, Premium plan: $1,500 per month, Enterprise plan: Custom
Software review sites’ rating:
Lead Liaison is a cloud-based sales and marketing automation solution with lead distribution features. Its unique lead distribution method assigns leads based on a sales reps’ performance using two metrics – the number of leads converted to opportunities, and the number of opportunities closed. Apart from lead distribution, Lead Liaison also offers visitor and email tracking.
Availability-based lead distribution: Yes
CRM integrations: Yes. Salesforce, Pipedrive, and Zoho
Detailed reporting and analytics: Yes
Feedback capture: No
Rules-based routing: Yes
Pricing: Inbound plan: $250 per month, Omnibound plan: $650 per month, Lifecycle plan: $1,250 per month
Software review sites’ rating:
LeadsPedia is a performance marketing platform. Its lead distribution feature helps businesses to capture, validate, and distribute leads in real-time. You can route leads using the round-robin or weighted distribution algorithms. LeadsPedia also provides advanced reporting capabilities and call tracking features.
Availability-based lead distribution: Yes
CRM integrations: No
Detailed reporting and analytics: Yes
Feedback capture: No
Rules-based routing: Yes
Pricing: Starter plan: $1,000 per month, Lite plan: $1,500 per month, Premium plan: $2,500 per month, Enterprise plan: Custom
Software review sites’ rating:
Lead Wrench is a lead management platform with lead distribution features. It uses a ping-tree style distribution system to distribute leads to the most qualified sales rep. The software allows you to set multiple rules and filters. Lead Wrench also includes other lead management features like lead capture, lead segmentation, and source tracking.
Availability-based lead distribution: No
CRM integrations: No
Detailed reporting and analytics: Yes
Feedback capture: No
Rules-based routing: Yes
Pricing: Plan A: $497 per month, Plan B: $997, Plan C: $1,497, Plan D: Custom
Software review sites’ rating:
Myphoner is a cloud-based lead management and CRM solution that helps to track, nurture, and follow up on leads and lead activity. Its built-in queue system manages lead distribution among multiple agents, and it organizes and segments incoming leads. Advanced reporting allows you to check the performance of sales, agents, and campaigns. Myphoner also offers other features such as lead nurturing and lead migration.
Availability-based lead distribution: Yes
CRM integrations: Yes. API integrations or Zapier
Detailed reporting and analytics: Yes
Feedback capture: No
Rules-based routing: Yes
Pricing: Lead plan: $11.67 per month, Prospect plan: $17.50 per month, Opportunity plan: $23.33 per month
Software review sites’ rating:
Nextiva is a Voice-over-Internet-Protocol (VoIP) phone system with CRM, live chat, video conferencing, and several other capabilities. Its distribution feature mainly distributes calls based on priority and the current workload of the rep. Nextiva’s CRM consists of two main platforms, sales and customer service CRM, allowing businesses to view all customer data in one place.
Availability-based lead distribution: Yes
CRM integrations: Yes. Salesforce and Hubspot
Detailed reporting and analytics: Yes
Feedback capture: Yes
Rules-based routing: Yes
Pricing: Essential plan: $19.95 per month, Professional plan: $20.95 per month, Enterprise plan: $27.95 per month
Software review sites’ rating:
Novocall is a holistic call management software with a variety of call-related features – call-back automation, call tracking, and data analytics. It can also distribute leads based on your sales rep’s availability and pre-determined rules. Using some of these rules, you can distribute leads based on business function, country, and product knowledge.
Availability-based lead distribution: Yes
CRM integrations: Yes. Salesforce, Zapier, and Hubspot
Detailed reporting and analytics: Yes
Feedback capture: Yes
Rules-based routing: Yes
Pricing: Request for a quote
Software review sites’ rating:
Phonexa is an all-in-one marketing platform that helps businesses gain insights into marketing calls and campaigns. Its lead distribution system distributes leads in real-time through defined distribution criteria to ensure that leads are distributed to the most appropriate rep. Phonexa also has call tracking features to track leads across online and offline channels.
Availability-based lead distribution: Yes
CRM integrations: Yes. Salesforce
Detailed reporting and analytics: Yes
Feedback capture: Yes
Rules-based routing: Yes
Pricing: Free plan: $0 per month, Lite plan: $100 per month, Premium plan: $300 per month, Enterprise plan: $500 per month
Software review sites’ rating:
Power Router is a lead routing platform that is native to Salesforce. Its lead distribution features allow businesses to create segments based on territory, industry type, or source and set up rules to route each group. It uses the round-robin, weighted or load-balanced algorithms to distribute leads based on sales reps’ work hours, time zones, and availability.
Availability-based lead distribution: Yes
CRM integrations: No, it is native to Salesforce
Detailed reporting and analytics: Yes
Feedback capture: No
Rules-based routing: Yes
Pricing: Growth plan: $15 per month, Professional plan: $25 per month, Enterprise plan: $35 per month
Software review sites’ rating:
Tray.io is a cloud-based general automation platform that allows businesses to integrate their entire cloud stack into one platform. This helps build automated workflows. You can create highly customized lead distribution rules that automatically route leads to sales reps faster and more accurately. Tray.io offers visual workflows to update lead routing rules easily.
Availability-based lead distribution: No
CRM integrations: Yes. Salesforce, Freshworks, and Oracle
Detailed reporting and analytics: Yes
Feedback capture: No
Rules-based routing: Yes
Pricing: Standard plan: $595 per month, Standard Plus plan: $1,450 per month, Professional plan: $2,450 per month, Enterprise plan: Custom
Software review sites’ rating:
Xzazu is a cloud-based lead distribution software. It offers several methods to assign leads, such as multi-step, ping post, and ping-tree bidding methods. Leads can be distributed by multiple predefined rules so that they are routed to the most-suited sales rep.
Availability-based lead distribution: Yes
CRM integrations: Yes. Salesforce, Hubspot, and Pipedrive
Detailed reporting and analytics: Yes
Feedback capture: No
Rules-based routing: Yes
Pricing: Startup plan: $116 per month, Lite plan: $352 per month, Full plan: $822 per month
Software review sites’ rating:
With such a long list of lead distribution software providers, which is the best one?
Well, it depends.
Different businesses have different needs. This varies based on size, industry, and type of service. You have to find one that suits your business needs. If you’re looking for an all-in-one lead management software, then Boberdoo may be the one for you.
But if you depend heavily on inbound sales calls and need a call management software with lead distribution features, Novocall may be better.
Need more time to decide? Check out other resources that we’ve prepared to help you make a more informed decision.
Faye is a digital marketing executive at Novocall. When she’s not busy writing articles for Novocall’s blog, she spends her time baking and playing with her dogs.
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