7 Novocall features you may not know about

If you think Novocall has the same features as other typical call-back software, think again. We provide an in-depth examination of 7 Novocall features you are probably unaware of.
Nigel Seah
Nigel Seah

Digital Marketing Executive

7 features of Novocall you may not know about

There’s no doubt that automated call-back software works. Financial firm White Jacobs & Associates experienced a 600% increase in calls and a 45% increase in conversions, while travel agency EU Holidays got over 100 more calls than usual and a 20% increase in sales.

These are just 0.1% of the over 2,000 companies globally using Novocall.

That said, results can only say so much.

Different businesses have different needs. It is important that you consider other factors to ensure that the solution is suited for you. To help with that, we’ve compiled a list of seven features of Novocall that you may not know about, which could be useful to your company!


1. Round Robin Scheduling

Novocall doesn’t just randomly connect your leads to any sales rep; We connect them to the right one.

Round robin algorithms distribute leads based on a sales rep’s availability. Leads will not get sent to sales reps who are currently engaged in another call or busy. This reduces lead response time, by bouncing the caller to the next available rep.

2. Segment Sales Reps based on Specialization

To provide a more personalized service to your leads, you can segment your sales reps into departments based on their specializations.

Your calls can be distributed based on factors like language and location as well. For example, if your lead is an English speaker based in Sukhumvit, Bangkok, Novocall will route your call to your English-speaking sales rep based in Sukhumvit.

How Departments distribute leads based on language and location.
How Departments distribute leads based on language and location.

This improves the quality of your sales calls as you are able to provide services tailored to specific segments.

3. Calendar Integration, Automated Reminders​

Novocall’s integration with Google and Outlook Calendars simplifies the scheduling process. This eliminates the need for back-and-forth email communication to find an agreeable time for a call.


Integrate calendars: Call Reps > Under “Actions” Column > Click the blue note icon > Link to Calendar


After a call is scheduled, the appointment is automatically marked out on the sales rep’s calendar. Before the scheduled call, Novocall sends an automated SMS reminder to the sales rep.

4. Lead Source Identification

Novocall Conversations has a centralized dashboard that allows users to identify the lead source. This allows marketers to identify which initial customer touchpoints are most effective so that they can tailor their marketing campaigns to increase conversions on certain pages.


See Reports: Dashboard > Leads > All


5. Google Analytics Integration

Gain additional insights on top of lead source tracking. You’ll be able to get insights into the source of your traffic, the keywords that your callers used, and even tell you URLs that are converting the best.

All call and message data collected by Novocall can also be stored in Google Analytics. This allows you to track customer journeys, conduct your own analysis, and adjust your business strategies accordingly.

6. Facebook Lead Ad Integration

This integration with Facebook Lead Ads helps to automate calls between your sales reps and your leads who click on your Facebook Ads. Prospects can schedule a call-back directly from Facebook advertisements to connect with your company.

This shortens the time you take to respond to an interested lead.

7. Smart Triggers

This allows users to customize the type of behavior that activates the Novocall widget while others are browsing their website.

Novocall’s high level of customization provides users with a high level of personalization as they can customize the settings to tailor it to the user behavior profile of leads who browse their sites.


Widget Smart Trigger

Make better use of Novocall Conversations

Novocall has extensive, flexible features that can be applied to the most demanding use-cases. This ensures that the tech does not dictate how you do business, but instead, complements it.

These seven key features that Novocall comes with, is designed to fit a multitude of demands, to answer to the most demanding scenarios for businesses.

Get in touch with us if you need to ask about a specific implementation or need for yours that you’re unsure about.

Nigel Seah
Nigel Seah

Nigel is a Digital Marketing Executive at Novocall where he specializes in SEO. Prior to this, he had written for several SaaS companies including Workstream and the now defunct Hatchme. In his free time, he engages in strength training and is a lover of languages.

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