Is DialogTech worth it: Feature comparisons, Prices & Reviews

Looking for a DialogTech alternative for your business? Want to know which software is worth it? Well, you’ve come to the right place!
Faye Chong
Faye Chong

Digital Marketing Executive

Is DialogTech worth it: Feature comparisons, Prices & Reviews

DialogTech is among the top call tracking software out there in the market, alongside common names such as CallRail and CallTrackingMetrics.

Known as the market leader in call analytics and optimization, DialogTech has about 5% of call tracking market share.

Pie chart showing the market share held by DialogTech. Source: Datanyze
Pie chart showing the market share held by DialogTech. Source: Datanyze

However, some businesses might argue that DialogTech’s call tracking capabilities aren’t as advanced as their call analytics features. Some businesses might feel that they’re solution is too expensive.

As we always say, there is no one-size-fits-all solution. It depends on your business’ needs.

That’s why we’ve written this article to discuss DialogTech’s alternatives and features to help you determine if it’s worth it.

Let’s dive right in and take a closer look at DialogTech!


What is DialogTech?

DialogTech is a call analytics and optimization platform.

Its AI-driven analytical dashboard provides in-depth insights by analyzing each conversation to measure caller intent, lead quality, and more.

Also, DialogTech’s call attribution technology tracks data such as detailed customer information, visitor timelines, and which marketing source led them to your business.

What makes DialogTech great

1. Several integration options to third party software

DialogTech has over 20 integration options that cater to every business need.

It integrates with popular CRM software such as Salesforce, marketing automation software like Marketo, and even website optimization tools like Optimizely and InstaPage.

With multiple integration options, users gain deeper insights and have a holistic view of their conversations with customers. Furthermore, this creates additional value for users because they’re able to work with several apps that their business could already be using.

2. Advanced call attribution features

DialogTech ’s SourceIQ feature captures accurate and granular call attribution data.
DialogTech ’s SourceIQ feature captures accurate and granular call attribution data.


DialogTech’s SourceIQ call attribution feature captures accurate and granular data such as:

  • Who the caller is
  • The location of the call
  • What channel and campaign the caller engaged with
  • What keywords they searched to find your page

This provides you with in-depth insights into who your caller is and how they found you. You can then measure exactly how your marketing campaigns, ads, and keywords drive calls to your business and optimize the best-performing ones.

3. Track caller’s website activity

This feature shows you a caller’s entire history with your website.

You can see each caller’s site activity before, during, and after the call. This includes how they found your website and the page they called from.

Such information can reveal a site visitor’s intent, giving you insight into what they are looking for and how they found it. Essentially, it helps you identify the web pages that deliver a higher call volume.

By understanding the needs of site visitors, you can optimize website experiences and identify web pages that drive the most valuable visits.

Downsides of using DialogTech

1. Expensive plans

DialogTech boasts many advanced call tracking features that provide users with a holistic view of their marketing campaign performance. On the downside, it can be expensive for some businesses who don’t fully utilize all the features.


DialogTech’s plans seem to be too expensive for some users.


As DialogTech’s competitors are more affordable, many users have requested for cheaper plans.

2. Poor customer support

Unfortunately, many DialogTech users have complained about their poor customer support services.


Users have complained about DialogTech’s customer support.


Users raised problems about long lead response times, which can possibly disrupt business processes in the event a problem arises and immediate assistance is required.

3. Weak reporting

Despite having powerful analytics, many of DialogTech’s users have expressed dissatisfaction with its reporting and dashboard.



Comments about DialogTech’s weak reporting.


Insufficient reporting can result in a lack of important information that is essential in determining the next course of action of a business’ marketing campaigns. This can adversely affect the success of their campaigns and overall marketing strategy.

Top DialogTech competitors


CallTrackingMetrics is an all-in-one call tracking and contact center management tool.
CallTrackingMetrics is an all-in-one call tracking and contact center management tool.

CallTrackingMetrics is a contact center management tool with call tracking capabilities.

Its AI-driven call tracking functionality allows you to track calls, texts, chats, and even forms back to its marketing source. This helps to reduce your ad spend on campaigns that aren’t performing and focus on the ads that bring in high-value leads and conversions.

The software also has call routing capabilities to direct inbound communications to the right agents based on predetermined criteria such as location, availability, and many more.

Some other CallTrackingMetrics features:

  • Transcription tools make it easier to decipher the content of customer conversations
  • Route calls based on several predetermined criteria such as a customers’ online activity or their demographic information
  • Track calls from online and offline campaigns with virtual phone numbers
  • Dynamic Number Insertion (DNI) to assign a different tracking number to every advertising source

💡 Best known for: Multi-channel attribution

💡 Standout feature: Its call tracking feature supports more than just calls – it also captures information from text messages, lead forms, and live chat.

💡 Pricing: Business plan – $39/month, Marketing plan – $99/month, Contact Center plan – $299/month, Build Your Own plan – Request for a quote


CallRail is a call tracking and analytics software.
CallRail is a call tracking and analytics software.


CallRail is a call tracking and analytics software that provides visibility to your marketing campaign performance.

It identifies online and offline campaigns, websites, and keywords that drive phone conversations. This allows you to attribute calls to their source and understand how your customers interact with your business.

CallRail’s AI-powered conversation intelligence platform consists of a suite of features such as call recording, call transcribing, and keyword spotting.

Some other CallRail features:

  • Lead form tracking to track form submissions back to your marketing efforts
  • Unified communications inbox to manage all calls and texts on a single platform
  • Automation Rules automatically searches your transcriptions for your custom keywords and phrases
  • Integrations with third-party software such as Hubspot, Slack, and Google Ads

💡 Best known for: Advanced call tracking capabilities

💡 Standout feature: Its dual-channel call recording feature uses two microphones to simultaneously record one conversation. This ensures that recordings are of the highest quality.

💡 Pricing: Call Tracking – From $45/month, Lead Center – From $30/month, Conversation Intelligence – $50/month, Form Tracking – $50/month


Novocall is a holistic call management software.
Novocall is a holistic call management software.

Novocall is a holistic call management software with features that work together to enhance your call and lead management capabilities.

The software’s call tracking feature comes with dynamic number insertion (DNI) capabilities that allow you to swap business numbers on your campaigns with a tracking number. You can attribute your inbound sales calls to the source marketing campaign to improve the visibility of your online and offline campaign performance.

Novocall’s outbound autodialer lets you create automated outbound calling campaigns to follow up with inbound leads. Its callback automation feature is integrated with Facebook lead ads. This allows you to cast a wider net and reach out to a bigger audience and conduct lead form tracking.

Some other Novocall features:

  • Improve your sales rep-lead match by using its lead distribution feature
  • Call recording allows you to decipher and monitor all conversations with your customers
  • Integrates with popular CRMs such as HubspotSalesforce, and Zapier
  • Request for an instant call via the click-to-call widget

💡 Best known for: Wide variety of call-related features that work together to improve your call management capabilities

💡 Standout feature: Novocall provides local numbers so you can track offline ad campaigns whether you’re running ads for a billboard, TV, or on a business card.

💡 Pricing: Request for a quote

Feature comparison

Is DialogTech worth it?

We hope that we have given you a better idea of DialogTech’s alternatives and what your options are!

While DialogTech is a great tool in its own right, it is solely a call tracking solution.

If you’re looking for a holistic call management solution with more than just call tracking features, Novocall is the one for you. From call tracking to call-back automation, it supports a variety of call-driven business activities.

For more information on how Novocall can help your business, schedule a call with us today or start your 14-day free trial.


Faye is a digital marketing executive at Novocall. When she’s not busy writing articles for Novocall’s blog, she spends her time baking and playing with her dogs.

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