78% of leads are more likely to buy from the company that responds to them first. Slow lead distribution likely results in your leads reaching out to your competitors.
Every minute counts.
To speed things up, lead distribution software were created to automate the whole process. And solutions like Velocify do just that.
In this article, we compare and contrast the features of 3 other lead distribution solutions to help you decide which one fits your business. We’ll be examining:
But before we start, let’s look at Velocify in detail.
Velocify LeadManager is a sales acceleration platform owned by Ellie Mae, a software company that processes 35% of US mortgage applications.
It has a lead distribution feature that utilizes pull-based, push-based, and hybrid lead routing rules to distribute inbound leads to the right sales rep.
It also drives priority lead distribution by allowing users to score their leads. Velocify also comes with real-time reporting and analytics features to provide users with insights in order to make more informed decisions.
Velocify supports both types of lead distribution, push-based and pull-based. While many companies rely on automated push-based lead distribution to assign leads to the right sales reps, some companies still rely on pull-based assignments. Velocify can support a larger number of companies as they can support a larger variety of lead assignment processes.
As a general sales acceleration tool, Velocify consists of multiple sales and lead management features.
One of the tools it has is its outbound dialer. Many users have commented that this feature is easy to use and was helpful in their sales outreach efforts.
That said, Velocify has also received its fair share of criticisms.
Several reviews on various tech review sites have revealed that Velocify has poor customer service. Support team members were hard to get in touch with and this made the customer experience very unpleasant.
Several users have claimed in their reviews that sales reps were “unethical” and had “over-promised” the capabilities of certain features. This, by no means, means that the features were inherently bad.
But it indicated that they were not able to live up to the customers’ expectations. Perhaps more advanced versions of features were promised, but the ones provided were basic.
Kreato is another alternative lead distribution tool. It is a CRM software with lead distribution features that allows users to set lead routing rules. These rules can be based on your sales reps’ ability or other criteria such as the location of the caller.
💡 Price: US$16.58 per user/month (sales enterprise plan), US$27.62 per user/month (sales enterprise AI plan)
💡 Key features:
Novocall is a holistic call management system that comes with a variety of call automation capabilities. Its click-to-call site widget helps businesses capture inbound leads and allows them to schedule calls with your company.
The software will then use lead routing rules to assign leads to the right sales rep. Users can then follow-up with these leads with its outbound dialer that allows businesses to automated their cold call campaigns. Create seamless call-driven workflows and automate the entire process.
While it does not have certain lead management capabilities like lead scoring, it comes integrated with CRM tools like Hubspot and Salesforce which has a whole suite of lead management solutions.
Its call tracking feature even allows you to attribute your inbound calls to the marketing campaigns the lead is calling from.
💡 Price: US$20 per user/month (starter plan), US$32 per user/month (Pro plan)
💡 Key features:
Direct Connect is a competitor that collects information about your leads to distribute them to the right sales reps. It also has other complementary features that can be used along with its lead distribution function. For example, you can record sales calls and use them to provide insights as to how you can improve your sales pitches. It also has call analytics features that allow users to measure the performance of your sales team.
💡 Price: US$49 per 3 users/month (Essential plan), US$99 per 7 users/month (Pro lpan), US$149 per 15 users/month (Pro+ plan)
💡 Key features:
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Lead Distribution | | | | |
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We hope that we have provided you with a deeper understanding of these software’s capabilities. In general, there is no cookie-cutter solution to all business problems. That said, easy-to-use software are essential in facilitating your lead management process.
As you can see, Novocall allows you to create a seamless end-to-end call-driven workflow. Your leads enter your CRM via Novocall’s widget, get automatically assigned to a sales rep for a scheduled call, and receive follow-up calls from you via the outbound dialer.
Start your 14-day free trial with Novocall today!
Nigel is a Digital Marketing Executive at Novocall where he specializes in SEO. Prior to this, he had written for several SaaS companies including Workstream and the now defunct Hatchme. In his free time, he engages in strength training and is a lover of languages.
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