Can you benefit from click to call software?

We examine the results that click to call solutions have helped businesses from various industries achieve.
Picture of Nigel Seah
Nigel Seah

Digital Marketing Executive

Can you benefit from click to call software? – Statistics from Travel, Education and Marketing companies

The results that click-to-call software drive are obvious. Before we dive straight into what they can achieve for you, let’s take a quick look at why they were needed in the first place.

77% of respondents in a survey believe that calls are the most effective way to quickly get an answer. A survey of 2,500 respondents revealed that 60% of them felt that being left on hold for even 1 minute is too long. Your leads want to speak to you and they want to now.

And your competitors are already in on the open secret. As of November 2019, 40% of businesses globally already offer this software option. There’s no better time to implement it for your business than now.

If you need further convincing, here are some additional statistics on how businesses across various industries have benefited from click-to-call solutions.


1. Travel Industry

The travel industry has, for the most part, been relying on traditional marketing tactics such as travel fairs. Many are also still using traditional modes of communication such as analog calls. They realized they needed a solution to reach out to leads lost through missed calls and voice messages left after office hours. Slow lead response time was also an issue as they lacked software that could keep track of all the calls. This resulted in low inbound conversion rates.

After implementing a click to call solution:

  • EU Holidays received over 100 more calls per month, resulting in a 20% increase in sales.
  • Fly.pi achieved a 16% increase in sales and a 10% increase in conversion rate.

2. Education Industry

While it’s a common practice for interested students to email a private education center to clarify their doubts, this traditional mode of communication has caused problems for the education providers. Using emails have caused disjointed conversations and miscommunication between them and their leads.

With the help of a click to call system:

3. Marketing Agencies

If you’re an agency, you’d know that measuring the success of your client campaigns can be challenging. Analog calls often break the chain of trackable customer journeys and prevent the measurement of the success of the ad campaigns. Using more traditional modes of communication like online forms and emails results in a slow lead response time.

Using a click to call solution:

  • Digital marketing agency RCCGD received over 20 extra calls per month.
  • Regional digital marketing agency Blueperks helped their clients garner over 25 more calls a monthincreasing their ROI by 30%.
  • Australian Marketing Agency saw a 70% increase in call success rate.
  • Exabytes Digital saw a 300% increase in calls from prospects through the software alone.

4. Other industries - Engineering, Entertainment & Telecommunications

Other types of businesses find success with call-back systems as well:

  • Polish water treatment engineering company Klarsan garnered an average of 100 calls per month through a call-back widget, 80% of which resulted in conversions.
  • Event entertainment provider Tag Team gained over 30 more calls monthly.
  • Poland’s biggest telecommunications service provider Orange saw an average of 18,000 sales calls a month.

What do these statistics mean for your business?

The numbers don’t lie.

As you can see, call-back software isn’t industry-specific. At the end of the day, as long as you have a problem with inbound sales or website conversion, a call-back solution can definitely help.

Then comes the next big question. Which software do you choose? To help you with that, we’ve prepared an unbiased comparison of the features and prices several click to call solutions.

Get started with us today!

Picture of Nigel Seah
Nigel Seah

Nigel is a Digital Marketing Executive at Novocall where he specializes in SEO. Prior to this, he had written for several SaaS companies including Workstream and the now defunct Hatchme. In his free time, he engages in strength training and is a lover of languages.

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