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The booming phone system industry just shows how companies continue to invest heavily in phone communication with customers.
In 2020, the number of corporate voice over internet protocol (VoIP) subscribers worldwide has reached an estimated 204.8 billion subscribers.
We can’t say we weren’t expecting it though! After all, 62% of customers prefer phone calls and 77% believe that calling is the most effective way to get a fast response.
The good news is that there are many choices available that you can choose from. The bad news is, which software is the right one for your business? 🥲
To help you in your decision-making process, we’ll look at two software: Grasshopper and Google Voice. Let’s dive right in!
Contents
What is Grasshopper
Grasshopper is a virtual phone system for entrepreneurs and small businesses. Grasshopper works similarly to a traditional phone system, but without the need for any hardware. Its softphone allows users to make unlimited private branch exchange (PBX) calls within the US and Canada.
Grasshopper’s smartphone, tablet, and desktop apps enable you to connect with your customers from anywhere.
What is Google Voice
Google Voice is a cloud-based phone service that allows you to make and receive phone calls as well as send and receive text messages.
You can also use the software to forward calls from one number to another, allowing you to handle all of your business communications from your office phone. Google Voice is also a good fit if your business heavily relies on G Suite apps such as Gmail, Google Docs, and Google Meet.
Grasshopper vs Google Voice
Although both software are pretty similar on the surface, there are still differences that set them apart. Here are factors that we took into consideration when comparing between the two:
- Ease of use: If it is easy to use and doesn’t take a long time to set up
- Range of features: If it has the features needed to improve the call experience
- Integration options: If it provides integration options to automate workflow
- Customer service and support: If it provides efficient customer support, its support channels, help documents, and knowledge centers
Ease of use
It’s important that software are easy and straightforward to set up so that it doesn’t waste too much of the user’s time.
Imagine spending hours trying to get the software going? What a pain! 😩
Although both software aren’t overly complex, Grasshopper has the most user-friendly interface. On the dashboard, all of the features and functions are clearly divided into various tabs and can be seen at a glance.
Users who aren’t tech-savvy would have no trouble using it because it has such intuitive features.
✏️ Which is better: Grasshopper
Range of features
To facilitate contact with customers, business phone systems should provide a variety of call management features.
With their robust call management features, Grasshopper comes out on top again. Some of their features include call forwarding, automated attendant, and call screening, all of which are critical to consider when selecting a VoIP provider.
Although Google Voice includes features such as SMS texting and video conferencing, these features are quite basic and limited. For growing businesses that rely heavily on calls, Google Voice’s range of features might be insufficient.
✏️ Which is better: Grasshopper
Integration options
Having the option to integrate with tools helps you to automate sales processes and reduce your reps’ workload. Integrating with software such as customer relationship management (CRM) software, email marketing software, and even calendars will save you a lot of time doing manual work.
With more free time on your hands, you can focus your efforts on being more productive and shortening the sales cycle.
Although both software provide integration options, Google Voice’s integrations offer more functionality. Despite the fact that Google Voice only integrates with tools from Google Workspace, this can be extremely useful for businesses that already rely heavily on those tools.
On the other hand, Grasshopper only offers a basic integration with Skype’s VoIP system for phone calls, which comes at an additional cost. The software also doesn’t offer any direct integrations with tools like Slack or Salesforce.
✏️ Which is better: Google Voice
Customer service and support
Customer service and support can make or break a business.
That’s why it’s important to have dependable and effective help throughout a customer’s journey with your business.
While both software offer 24/7 phone support and online documentation to assist you, Grasshopper still emerges the winner because of its fast customer support. Many Google Voice users have stated that it was difficult to get a hold of the customer support team.
✏️ Which is better: Grasshopper
Looks like we have an obvious winner here. But before we pick one, let’s take a look at another business phone system provider you can consider before we come to a conclusion.
What is Novocall
Novocall is a business phone system that supports call-driven lead generation efforts with features like click-to-call, an outbound dialer, and call tracking. With Novocall, you can purchase phone numbers and make calls to over 42 different countries at extremely low costs.
Let’s take a look at some reasons why Novocall is a viable option:
Suite of call management features
Novocall’s suite of call management features makes it ideal for companies that rely heavily on phone-based operations and sales.
Its click-to-call widget can be embedded onto your site to allow website visitors to schedule callbacks with you. Lead information is captured and automatically logged into your CRM.
The software offers an autodialer to automate your outbound cold calling campaigns. Simply upload a list of your contacts and let the dialer handle the rest.
Its call tracking feature allows you to trace calls back to its marketing source using Dynamic number insertion (DNI). It will automatically assign a unique phone number to each campaign so you can track multiple calls leading to the same campaign.
This provides you with deep insights about which campaign drove the most calls to your business and allows you to optimize top-performing campaigns.
Aside from these, Novocall also has other features such as lead routing, automated follow-ups, and call recording capabilities.
Ease of use
Many of Novocall’s customers have stated that they only took a few minutes to get the software up and running.
For example, its click-to-call widget can be easily embedded into your website with a code that has already been generated for you. This makes it much easier to easily integrate the program into your system without any prior coding experience.
Several integration options
Salesforce, Hubspot, and Google Analytics are among the software that Novocall integrates with. It also includes Facebook Lead Ads integration, which allows you to capture leads when they come across your ads on Facebook. This enables you to cast a wider net and capture more leads from various channels.
Also, Novocall’s integration with Zapier allows you to connect to thousands of other apps that you use every day to automate your work!
Full-fledged features at a low cost
Even though Novocall’s prices fall in between Grasshopper (from $29) and Google Voice (free plan), you get much more value from it.
Novocall’s Starter plan costs $19 per month per user, but even at the most basic tier, you get over 20 advanced features such as call forwarding, website widgets, and integration options with apps such as Google Analytics and Facebook.
This is more than enough for small businesses and startups to get started. If you need additional features, you can consider getting the Pro plan, which is still very affordable at $39.
Feature comparison table
Here’s a brief comparison of some important features a business phone system provider should have:
Which is better for your business?
So, in this Grasshopper vs Google Voice debate, which software emerged as the winner?
Although both software aren’t the most advanced, they do provide the necessary features and functionality for a good call experience. However, each software may still not be suitable for you because it all comes down to what your business needs and how these software can fulfill those requirements.
If you’re a solopreneur or have just started your company, Grasshopper is a great low-cost way to connect with your customers.
On the other hand, Novocall is ideal for small to medium-sized businesses that perform call-focused sales activities. Its suite of call management features boosts the performance of your phone systems at a low cost. 🤟
Get started with us today with our 7-day free trial to see what Novocall can do for your business!
Faye Chong
Faye is a digital marketing executive at Novocall. When she’s not busy writing articles for Novocall’s blog, she spends her time baking and playing with her dogs.
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