How To Generate More Inbound Calls In 2022

Looking to generate more inbound calls without investing in ads? We break down 8 effective hacks to help attract more inbound calls in 2022.
Reading time: 6 minutes

In a perfect world, your business phone system would be ringing all day with leads calling in to inquire about your product or service. 

Unfortunately, this is the real world we’re living in and businesses have to put in the effort to generate leads through inbound calls — and spending more marketing dollars on ads isn’t the only way.

In this article, we discuss 8 effective ways to drive more inbound calls for your business. Let’s dive right in!


Tips to generate more inbound calls

Add your phone number on top of the page

Many businesses make the mistake of adding their phone number only on their ‘contact us’ page. 

This can limit the number of web visitors calling in because this reduces the visibility of your company number. 

Since most web visitors land on your home page, adding your phone number on a visible area of your home page will help them easily contact your reps without the hassle of looking for a number. 

Instead of having your users dig through your entire website in search of your company phone number, you hand it over to them on a silver platter. 

An example of a company’s phone number at the top of their page
An example of a company’s phone number at the top of their page

Placing your company phone number together with a phone icon on the top of the page will help customers locate contact details faster.

Add a click-to-call widget to your website

A click-to-call is exactly what it sounds like — a web visitor clicks a button to connect with a company rep in real-time.

Click-to-call technology can be embedded into a digital customer touchpoint, and this can come in various forms.

For example, it is most commonly embedded onto a webpage as a click-to-call widget that shows up at the bottom of your web pages. Leads can then click on it to activate a callback.

Novocall’s click-to-call widget allows your site visitors to request instant and scheduled callbacks.
Novocall’s click-to-call widget allows your site visitors to request instant and scheduled callbacks.

Once a lead enters their contact details, the software will automate a call between the visitor and the sales rep at a selected timeslot. 

This helps to streamline the communication process between the lead and the business, cutting down the lead response time to less than a minute.

Integrate click-to-call with Facebook Lead Forms

Facebook is one of the most popular social media platforms to date, with over 2.8 billion monthly active users.

That’s why many businesses run ads on Facebook to generate leads through social media. But, instead of directing leads to your business through these ads, how can you make the most out of it?

Well, by integrating a click-to-call solution with Facebook Lead Ads

Novocall integrates with Facebook Lead Forms so you can easily capture lead information.
Novocall integrates with Facebook Lead Forms so you can easily capture lead information.

Upon clicking the ad, a lead form will appear to prompt potential customers for their details and select a time slot for a callback. After they enter their details, a call will be automated between the customer and a rep.

Use live chat

In some cases, web visitors might prefer to connect with your business via chat instead of through a phone call during the first initial contact. 

This is when making use of live chat software come in really handy. 

By installing a live chat on your website, you offer your users some educational materials to nurture their interest in your business offering and help them identify a problem that your company can solve. 

When the time comes and certain criteria are met, you can move the conversation to a phone call.

Some live chat services include chatbots that help automate most repetitive conversations, qualify leads automatically, and collect their contact information

Chatbots can qualify leads based on their behavior on your website, have some of your leads just visited a contact page, or, perhaps read more about specific services you offer on your product pages.  

Page visits similar to those can trigger chatbot messages that you display to website users. That’s why it’s worth integrating such systems with your customer database software to record all information collected about your leads on a company website.

Work on improving your CTAs

It’s almost impossible to predict which call-to-actions (CTAs) perform better — whether it’s ‘Schedule a call‘ or ‘Talk to our agents‘. That’s why it’s worth setting up A/B tests to check which one works the best with your audience.

When it comes to the experimentation phase, you can experiment with both the text as well as the CTA’s appearance. Here are some of the tips to help you start with your CTA A/B tests.

  • Make it actionable — use action words and phrases such as ‘learn’, ‘sign up’, ‘book a call’, ‘access’
  • Add in ‘free’ if applicable — for example, ‘schedule a free consultation’, ‘book a free call now’
  • Don’t ask for too much information — cut down the number of fields in your opt-in form to boost the conversion rate. Ask only for the most important information.

When you are ready to launch a test, you should remember the following steps.

  • Define a test goal and the KPIs to improve — measure your chosen metrics before you run a test (e.g. number of call signups) and set goals you aim to achieve with your A/B test
  • Define your original and test version (A and B versions)
  • Divide your traffic equally — dedicate 50% of traffic to each version
  • Take enough time to run a test — don’t stop your experiment too fast. Get your A/B test to reach statistical significance (a likelihood of the results being subject to an error or random chance)

Add a call extension in Google Ads

If you run Google Ads, you can also add a call extension to your text ads. If a client device allows you to make calls, they can call you directly from their browser by clicking an extension. 

Here’s what this extension looks like in search results.

An example of a Google Ad call extension.
An example of a Google Ad call extension.

Add a CTA to your Facebook page

Once again, Facebook is used by many all around the world, and creating your own Facebook page can certainly drive more traffic to your website and visibility for your business. 

Now, don’t waste this exposure by stopping here.

Instead of directing your potential customers to Facebook Messenger, add a CTA to your Facebook page to encourage them to call your business By adding a ‘call now’ CTA, your potential customers can get in touch with your reps faster. 

Here is how to add a CTA button to your Facebook page:

1. Proceed to your page and click on ‘Add a button’ that is located on the right side.

2. You will see various options of a CTA button. Choose the one you need.

3. After choosing your CTA button, input additional information such as your company phone number and the action you want your visitors to take.

Add your phone number to Google My Business

Google My Business is a free business listing from Google. It’s worth creating a profile as you can increase your business visibility — your virtual business card can appear in Google search results, Google Maps, and Google Shopping. 

On the listing, you can add business details such as an address, working hours, phone number, and even showcase customer reviews. This helps potential customers find your contact information easily when they do a search on Google. 

Here’s what a registered business card on Google looks like:

An example of a business card on Google My Business.
An example of a business card on Google My Business.


And there you have it! We hope that this article has given you some ideas on how you can make small changes to drive more calls.

Increasing the volume of inbound calls is not difficult and doesn’t always require you to spend tons of money. Offering more contact touchpoints and across various online platforms can potentially generate more calls.

If you’re looking for a click-to-call widget, why not give Novocall a try? Its suite of call management features supports your call-driven lead generation activities to drive more inbound calls and improve your conversion rates.

Get started with a 7-day free trial today!

Picture of Margo Ovsiienko
Margo Ovsiienko

Margo is a Freelance Growth Marketing Strategist. She creates content that converts website visitors into paying customers for SaaS companies by building sales funnels.

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