When it comes to B2B marketing, both inbound and outbound strategies are incredibly important to generate leads and improve conversion rates.
While many marketers have put more emphasis on inbound marketing, the truth is that there is no right or wrong way. Every brand has its own target audience and using either (or both) can acquire more customers for their business.
In fact, 32% of marketers find that outbound marketing is effective in generating leads, which is on par with inbound marketing. Also, 62% of marketers say that their organization’s outbound marketing efforts are effective.
That said, we share 5 effective outbound lead generation strategies to bolster your marketing efforts and fill your pipeline with leads!
Outbound lead generation refers to marketing your business through television, billboard ads, and the infamous cold calling.
This method of marketing pushes your product or service to your target audience, instead of pulling them in through inbound marketing methods.
The goal of outbound lead generation is to generate interest among your audience and hopefully get them into your sales pipeline to nurture them into paying customers.
Despite what many people say, cold calling isn’t dead. In fact, it’s still effective in generating sales and growing your business.
After all, there’s no better way to learn more about your prospects than to speak with them directly. You can gain more information about what’s important to the prospect, and what their pain points are.
Then, use this information to tailor your sales pitch to acknowledge these particular pain points and how your product or service can bring value to them.
Here are some tips to ace your cold call:
Personalizing your approach refers to leveraging on customer data to come up with individualized marketing communications and product offerings. This builds rapport with prospects and tailors your marketing messages to each individual (or group of similar individuals).
Marketers swear by this technique because personalization enables you to have better and more meaningful conversations with your customers, which gives them a great experience and improves customer satisfaction.
Some ways you can personalize your approach would be through tailoring your cold call scripts and personalizing your cold emails.
LinkedIn is one of the largest platforms and most powerful tools to network with like-minded individuals and target your potential customers — especially in the B2B space. In fact, 59% of B2B marketers say they generate leads on LinkedIn.
And, just like how there are social media schedulers and email marketing tools, you can make use of LinkedIn automation tools to easily connect with prospects and increase your sales and referrals on LinkedIn.
Using these tools, you can:
Content syndication refers to distributing your content in order to reach a larger target audience. You put your best content out there to reach the right people so they’re aware of your business.
Content syndication is a mix of inbound (content) and outbound (promotion) methods to drive more leads to your website.
Instead of simply publishing content and waiting for leads to find you, broadcast your content through emails and social media.
Multichannel marketing allows you to interact with your customers using a healthy mix of direct and indirect communication through various channels.
It’s kind of like the saying ‘don’t put all your eggs in one basket’.
With multichannel outreach, you can improve customer retention, build brand awareness, and create a wholesome customer journey for your prospects.
To generate outbound leads, you can use a mix of social media, messaging platforms, cold calls, and ads.
What’s great about multichannel outreach is that you can choose the platforms and channels that your customers frequent, and those that are convenient for you.
Whether it serves to be more doable with your current manpower, or something that works better for your budget, it’s entirely up to you to pick and choose a combination of channels.
And there you have it! We hope that this article has shown you some simple yet effective ways to generate more outbound leads.
More often than not, inbound marketing is not enough. Outbound marketing allows you to put yourself out there and get noticed by your audience. You’ll also be able to communicate and filter qualified leads through outbound marketing.
Adopt anyone of these outbound lead generation strategies to grow your business and improve sales. If you’re looking for an outbound calling software to automate your cold calls and bolster your outbound outreach efforts, give Novocall a try today!
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